When was the last time you took a good look at your mission statement? If it’s been awhile, dig deep and give this imperative description of your business / organization the attention it deserves.
Colleen Dalton, E-Business Marketing Director Booth Creek Ski Resorts, Inc., a fellow Trails and Vistas board member, recently recommended a quick and easy article on “how to” create such a statement - Mission Statements.
In this age of information technology, it’s more imperative than ever to make sure you can provide a quick, cohesive and interesting description of your business.
FUZE
Thanks for the information and link to the ‘how to’!
I love the concept of mission statements… less so the writing of them, but more the PROCESS an organization should by rights go through to get one, update one, test one. It should be an externally tested process (research that helps an organization understand in the minds of its markets WHY it truly should exist) that weaves its way into the world of the internal organization. It’s a strategic process, the most fundamental.