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Archive for the ‘Recent Projects’ Category


End of Trails, 2009

Tuesday, September 22nd, 2009

By Scott Thompson, Truckee Times

By Scott Thompson, Truckee Times

What a weekend!  Trails and Vistas 2009 proved to be yet another enchanted weekend for over 700 individuals.  Our talented, dedicated and eclectic artists put on a seemingly effortless performance in a variety of elements – ensuring a great time for all.  If you weren’t able to join us this year, don’t worry, September 11-12, 2010 is right around the corner.

From a planning perspective, we’re proud to report that we exceeded the majority of our goals.  Those included:

  • A sell-out event, third year in a row.
  • Enhanced communications to both confirmed attendees and prospective attendees, utilizing social media as an added marketing tool.
  • Tactical and responsive planning by our new “working” Board of Directors.
  • The addition of an email based research component to ensure successful planning and marketing for 2010.
  • A merchandising program for our artists the weekend of the event, to help promote and sell their merchandise / CD’s.
  • An increase in practice hikes for trail leaders, to help accentuate attendee experiences.
  • Successful private donor development, to help offset decrease in grants.

    Photo by Scott Thompson

    Photo by Scott Thompson

The Reno Gazette Journal published a great story today, enjoy.

Trails and Vistas

Wednesday, June 10th, 2009

Trails and Vistas is incredibly dear to my heart.   I hold the Marketing Chair on the Board of Directors. Executive Director Nancy Lopez passionately leads the organization, with strong support from InnerRhythms Dance Theatre, Truckee Donner Land Trust and Arts for the Schools.

I began working with the Nancy in spring of 2008.  The event had already experienced four successful years, with the 2007 art hike celebrating a complete sell-out.  Our goals, at that time, were to produce another sell-out event, enhance overall marketing, conduct research on event attendees and build a “working” event plan and cultivate additional sponsors and donors.

2008 Successes

  • Created marketing overview
  • Developed and utilized tactical event plan
  • Captured a research snap shot, 10% of attendees (both qualitative and quantitative)
  • Built a new PowerPoint presentation for Nancy, filled with facts and data on Trails and Vistas and its attendees
  • EVENT SELL OUT, 2nd year in a row

2009 Updates and Goals

  • Addition of adult-only hikes (based on research requests)
  • Upgraded marketing overview, with emarketing in the works
  • Enhanced tactical event plan
  • Diversified board with new fundraising function
  • Added more functionality to website
  • Anticipating another sell-out event