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TRUCKEE’S 2011 HISTORICAL HAUNTED TOUR ATTRACTS RECORD NUMBERS AND DONATES MORE THAN $9,000 TO BENEFICIARIES

Published by Christina on January 18th, 2012, in Recent Projects, Startups

Save the dates for 2012 Historical Haunted Tour –Thursday, October 18 and Friday, 19, 2012

Truckee’s October 2011 Historical Haunted Tour raised more than $9,000: $4,640 was donated to the Truckee Donner Historical Society and $4,640 to Trails & Vistas. This was possible based on record ticket sales and proceeds from a prize packed raffle that took place at Moody’s Bistro, the tour’s host sponsor.

Photo by Scott Thompson

The Historical Haunted Tour is an entertaining fundraising event that celebrates town history with a fun and spooky twist. During the walking tour, residents and visitors are guided to interesting sites where they hear engaging tales performed by talented singers and performers. The tour, scripted by the event beneficiaries (Trails and Vistas and the Truckee Donner Historical Society) skillfully weaves together previously untold stories from the past with dramatic and funny twists.

“The Historical Haunted Walking Tour has been successful in bringing
together two organizations with completely different missions and
molding their goals and philosophies into a wonderfully entertaining
program that brings Truckee’s sensational historical headlines
together with arts and culture to create an event that has people
coming back year-after-year,” explains Chelsea Walterscheid, President
of the Truckee Donner Historical Society. She adds, “The money raised
helps with our on-going preservation efforts.”

Trails and Vistas founder Nancy Tieken Lopez echoes Walterscheid’s
sentiment, “The tour offers a creative peek into Truckee’s rich
historical past. Proceeds support our mission to create the region’s
only art-hike, an exquisite experience that takes places in nature
every September.”

The Historical Haunted Tour began as a three-year experiment by
Sunshine Tahoe to build support for the two nonprofit organizations as
well as provide an economic boost to historic Truckee. In 2009, 70
tickets were available. The tour sold out three weeks in advance. One
hundred and forty tickets were offered the next year, and once again
the tour sold out weeks in advance. In 2011, all hands were on deck,
every resource was stretched to the max, and more than 290 tickets
were sold and there was a 60 person waitlist. More than $6,000 in
donated raffle items from The Richardson House, River Street Inn, Squeeze
In, KidZone Museum, The Pour House, Mark McLaughlin – The Storm King,
Scraps Truckee, Dorinda’s Cafe and Johnstone Studios significantly
contributed to the 2011 fundraising effort and provided exposure for
local businesses.

Stefanie Olivieri, owner of Cabona’s, the oldest retail store in
historic downtown Truckee, said, “It was a great experience personally
and a good opportunity for our business. Lots of people came in after
the tour and told us how much they enjoyed learning the history of our
business.” Olivieri confirmed that the event brought shoppers to her
business. Additional sites included Tourist Club, International Order
of Odd Fellows and Masonic Hall, Train Depot and Art Obsessions at
Truckee Mercantile.

Over 60 community volunteers make the tour possible. “Even our most
gracious thanks would not be enough to show them our appreciation to
help promote the dying art of oral history to help promote historic
preservation, local arts, dance and land stewardship,” explained
Walterscheid.

Event organizer Christina Stoever-Young of Sunshine Tahoe attributes
much of the tour’s success to the collaborating nonprofit
organizations and incredible talent and dedication offered by all of
the volunteers including performers and tour leaders. “We captivate a
crowd and tell them stories in a way they can hardly forget,” she
says.

Photo by Scott Thompson

Attendee Mary Taitano, a Reno resident, shares, “I’ve never thought of
Truckee as a historical exclamation point. However, the tour was
enlightening, engaging and entertaining. Who knew Truckee had as
sordid a past as the rest of us!? This quaint little town harbors
stories and family histories that would widen even the most unenthused
eyes.”

Volunteers, donors and attendees are encouraged to save the dates for
the next tour: Thursday, October 18 and Friday, 19, 2012. Tickets will
go on sale in August.

 

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Let’s Not Forget Etiquette

Published by Christina on November 29th, 2011, in Career Advice

Tis the season and I couldn’t resist re-posting this particular piece.  Enjoy!

As the holidays approach, I feel this is an ideal time for all of us to take a good look at our individual image and how it rolls into personal as well as business standards.  A great deal of the material I’m presenting can be credited to my grandmother, Myrtle Mae Miller and my mother, Christine Diane Gazaway.  I’d also like to give credit where credit is due so let’s not forget Emily Post.

Invite

Host

An invite will provide invitees a clear idea of the type of event being hosted.  For a formal to semi-formal event, a custom invite with or without an RSVP card is highly recommended.  If you do not include an RSVP card, please be sure to provide both a phone number and email address for RSVP’s as well as an RSVP by date.  And for heaven’s sake, please hand address each invite.  I can think of nothing worse than a mailing label on such a special invitation.

For casual to children’s parties, feel free to customize a fold over or postcard invite, perhaps something whimsical that represents the theme of the event.  Making these types of cards at websites such as Kodak Gallery, Shutterfly and Mac (to name only take a few) take little more than a few fun photos, all the relevant details and maybe 30 minutes of your time.  While I’m not a big fan of eInvites, they can save a great deal of time and electronically manager your RSVP list.

Attendee

At the very least, read your invite and observe the tone your host / hostess has set.  Do you feel you’re part of a large list of people or invited to something a little more intimate?  Your interpretation of this invite is critical as it will intrinsically drive you to take the next steps which should include:  checking your calendar for availability, contacting your significant other and or a date (if appropriate) to join you, planning to purchase and wrap a gift (again, if appropriate) and most importantly – RSVP.

RSVP

I cannot emphasize the RSVP aspect enough, if someone has gone to the trouble to make you feel important, please take the time to respond to their invitation.  If you do plan to attend, please be on time or within 15 minutes or so of the start time.  If you plan to be over 20 minutes late, please let your host / hostess know in advance and give them a time to expect your arrival.  Often they will wait to raise a glass for a toast, serve a meal or embark on another special part of the party until you arrive.

Attire

You always want to look your best for a party, casual or formal.  Put your best foot forward, back to personal branding.  If dressing for the occasion isn’t your forte, ask your significant other, a friend, family member – anyone with fashion sense in your life to help.  To simplify this advice here’s a quick scenario – if you don’t have time to take a shower after the gym and decide to “pop on over” please do everyone a favor and pass on the party itself as it’s obvious to everyone (especially your host or hostess and / or honoree) that the party is not important to you.

Gifts

If your host / hostess has any special requirements it should be noted within the invite.  Many people are supporting charities or simply asking people not to worry about a gift, either way please take the time to read the fine print and respond accordingly.  Please keep in mind, if this is a shower or engagement type of event, the host or hostess will most likely be available via email or phone to let you know whether or not the honoree is registered and if so, where.  This is a quick and easy way to shop in advance (usually online) and for a little extra money a gift can be wrapped and delivered on your behalf.

As the hostess of many “no gift please” or “charitable” parties, I must admit, a gift for your host / hostess is always a kind gesture.  Flowers, a candle, a nice bottle of wine – all winners (among many others) and a great way to make someone who’s been working incredibly hard to pull of a great event feel absolutely fantastic.

Speaking of feeling fantastic, the last act is the most meaningful and memorable – the thank you note.

Thank You

For the record, sending an email after an event doesn’t qualify as a formal thank you for any sort of occasion above casual.  A personal phone call would be nice but if you’d like to really seal the deal, write a note to the host / hostess and (now don’t fret when you read this) place it in an envelope, address, add a stamp and mail.  If you don’t have nice paper to write a proper thank you note, it sounds like this is something you’ll need to add to your personal and professional repertoire, I recommend starting with Cranes – classic and elegant, always a winner.

Tis the season to make assumptions and as a professional event planner, brand manager and regular hostess, I encourage you to take pause, be considerate and most importantly – be thankful.

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By Mikal E. Belicove, Facebook Posting Techniques that Really Work

Published by Christina on August 24th, 2011, in Social Media

A dear friend recently published this succinct and interesting article, I find it a fresh perspective to a challenging subject.

There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to “point and shoot,” a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to a quarter million posts in an effort to determine the most useful posting techniques.

In the just-released report called Engagement and Interaction: A Scientific Approach to Facebook Marketing (link opens a PDF file), Momentus Media. provides answers to the seven most frequently asked questions by Facebook page administrators:

  1. When’s the best time to post? While weekends and off-peak hours from 2pm to 5am are the times when page admins are least likely to add a new post, those are the posts that receive the highest interaction rates. Thursdays, on the other hand, shoulder the highest number of postings during the week and the lowest interaction rate. And since a high level of postings results in a lower interaction rate from users, it only stands to reason that posting in off-peak hours means you’ll gain more interaction from fans.
  2. How many times should I post per day? You’d think too many posts would offend your followers but the report suggests frequent posting increases interaction. As you might suspect, fewer posts reduce the chances users will see them. And while unsubscribe rates go up after three posts per day, they level off at higher frequencies. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.
  3. What type of content elicits the most interaction? By far, photos generate the highest interaction rate for the six varieties of content, with status updates ranking No. 2. Others — in descending order — include video, music and links. The fact that links are at the bottom is interesting, considering they are posted the most often. Photos rank at the top because they’re visual, easy to digest and they elicit emotion.
  4. Should I ask fans to Like or Comment on my posts? Absolutely. Just by taking advantage of a “Like” call to action boosts your interaction rate by 216 percent. Momentus Media analyzed 49,266 Page posts, comparing interaction rates for posts with “Like” and “Comment” calls to action and those without. And while only 1.3 percent of status messages had a call to action attached, those who used “Like” or “Comment” showed a huge boost in interaction rates.
  5. Should I ask my fans questions? You’d think that by asking questions you’d get a better interaction rate, but such is not the case. However, Facebook page admins looking to achieve the highest comment rate should pose questions and then directly ask for fans to reply with comments.
  6. How long should my status messages be? According to this study, size does matter. While there’s a higher posting rate for shorter posts (especially those that stay within the 140-character limit for cross-posting purposes on both Twitter and Facebook), interaction increases as the length of the status message increases.
  7. How long do my messages remain in the Newsfeed? In the first hour of a Facebook status update, half of the users who will click on the post will have done so, with 90 percent of the clicks occurring within nine hours of the post going live.

What’s your best strategy for boosting interaction with your company on Facebook?

(c)2011 Entrepreneur Media, Inc.

“About the Author: Mikal E. Belicove is an Entrepreneur Magazine Columnist, Contributing Writer & Blogger and the co-author of “The Complete Idiot’s Guide to Facebook.” For more information, please visit www.MikalBelicove.com.”

 

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Truckee’s Historic Haunted Tour Returns

Published by Christina on August 17th, 2011, in General

It’s baaaaack!

OLD TRUCKEE, photo compliments of the Truckee Donner Historical Society

With new haunts, new stories and a know-no-boundaries costume contest, the 2011 Historical Haunted Tour promises guests an unforgettable experience in historic Truckee on Thursday, October 20 and Friday, October 21, 2011. We’re delighted to announce that Moody’s Bistro and Lounge returns as this year’s host sponsor and the tours, departing every 15 minutes will leave from Moody’s beginning at 5:45 p.m. Enjoy a glass of wine or nonalcoholic beverage to calm your jitters before you walk along this year’s spectacular route which will include the Tourist Club, Cabona’s, the International Order of Odd Fellows and Masonic Hall, Train Depot and Art Impressions at Truckee Mercantile. We’ll also award prizes for the best historic costumes each night of the tour so get funky, scary or elegant and come in costume! Tickets cost $30 per person at  www.truckeehistorytour.org (adults only). The tour sold out in 2009 and 2010 so reserve your tickets today to guarantee a place for your sweetheart and friends.

 

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A Hike Like No Other…

Published by Christina on July 22nd, 2011, in Recent Projects

If you have not yet attended Trails & Vistas, I highly encourage you to purchase your tickets for this annual, sell-out event. You will be enchanted, entertained and moved by the incredible art presented in raw nature on this two-hour expedition.  If you would prefer to hike at a comfortable pace, Trails offers a leisure hike. Into finding your inner Zen? Sign-up for the meditative hike. And for the children, the family hike is the perfect option.

TRAILS & VISTAS ART HIKE ANNOUNCES ARTISTS AND TICKETS

Sept. 17 and 18, 2011 at Spooner Lake in Lake Tahoe-Nevada State Park

Experience art and nature in a completely new way during the Trails and Vistas “Reflections and Rhythms” art hike on Sept. 17 or Sept. 18 at Spooner Lake in the Lake Tahoe-Nevada State Park. Tickets, offered at 2009 rates through Sept. 1, are now available at www.trailsandvistas.org. The cost is $30 for adults and $10 for children when purchased before Sept. 1, 2011.

Event details

  • What: Guided 2.5 mile art hike
  • When: Sept. 17 and 18, 2011
  • Where: Spooner Lake in Lake Tahoe-Nevada State Park
  • Tickets: $30 adults/$10 children available at www.trailsandvistas.org (prices increase Sept. 1)

Trails and Vistas Artistic Director, Nancy Tieken Lopez, explains, “The purpose of Trails and Vistas is to reestablish bonds between individuals and between individuals and nature. Nature belongs to all of us and putting art in this context changes the experience and the audience.” Musicians, poets, sculptors, dancers and performers interact with participants to create a cherished experience between people and between individuals and place. In “Reflections and Rhythms,” audience members will walk along a gentle two and a half mile single-track trail, with an experienced guide, pausing at creative, artistic expressions.

While earning her masters in fine arts degree at San Jose State University, Nancy Tieken Lopez thesis project was Spring Streams, an art hike held at Alum Rock State Park. Spring Streams evolved into the Truckee-based nonprofit organization now called Trails and Vistas. Today the art hike, in its’ eighth season, is collaboration between artists and nonprofit collaborators including the Truckee Donner Land Trust, InnerRhythms Dance Theatre and the KidZone Children’s Museum. Trails and Vistas 2011 sponsors include Christina and Kent Young of The Richardson House, For Goodness Sake, Cedar House Sport Hotel, and Tahoe Mountain Resorts Foundation.

Artist highlights

Since the beginning of Trails and Vistas, dancers from the InnerRhythms Dance Theatre have brought unforgettable performances to the art hike. Elizabeth Archer, Trails and Vistas’ co-director and the director of InnerRhythms Dance Theatre, hopes that the experience inspires audience members. “Discover your own rhythm. Trust that there is a rhythm inside of you. Once you discover it, you are completely loyal to it,” says Archer.

Award-Winning Children’s Artist and REMO Endorsed Drum Circle Facilitator Norman Jones will perform this September. Jones is from The Rhythm Child Network, a group formed in 2003 that uses drums and movement to foster creativity. By using the drum as a vehicle for building confidence, communicating positive messages and encouraging group dynamics, Rhythm Child helps people connect with their inner rhythms. Visit www.rhythmchild.net to learn more about this art hike newcomer.

Famous for her magnificent egg art and inspirational storytelling, Cathee vanRossem-St.Clair, a Truckee resident, returns to Trails and Vistas. St. Clair’s painted eggs have earned national recognition. One of her eggs, The California Thrasher, created for the Whitehouse Christmas Tree, is now in the National Archives. “Like most artists, my creative journey began at an early age. Since I lifted that first crayon, storytelling and language – the language of birds, the language of the earth, and the silent language we humans use to interact with our inner and outer landscapes, have fed my art. Images from dreams, observations, and quirky musings push their way into my sketchbooks to this day,” shares St. Clair about the beginning of her artistic journey.

Another Tahoe-Truckee local resident, Emily Tessmer of Orenda Blu Music, will share sacred chants during the art hike. Tessmer explains the root of her inspiration and muse, “The river of music has carried me back to my ancestors…I feel the embrace of the divine like never before. The miracles are continually abounding in my life and my heart calls for the caress of my grandfathers and grandmothers in their wisdom.” She adds, “I am so grateful to be a part of Trails this year. Being a part of it last year was so inspiring and contributed to all that I envision for this year at Spooner Lake.”

By popular demand, Chief Red Hawk will return to Trails and Vistas. He uses stories to inspire people to reflect on the value of the land, and he shares wisdom about animals and the natural environment. He is the winner of two TELLY awards and performed at the Winter Olympics ceremonies in Utah. The most captivating aspects of Red Hawk’s storytelling are the stories of his Native American ancestors that he shares through music and song.

Angelika’s Healing Music is another returning artist. She is an internationally acclaimed performer, composer and recording artist whose main intention is to promote oneness, peace, healing and goodwill through music. Angelika sings ancient Sanskrit healing chants and mantras in different languages and performs original songs, sharing love and celebration accompanied by a handmade tamboura monochord and twelve-string guitar.

Angelique Benicio, an illustrator and sculptor, is driven to convey impressions of the living experience with a child’s sense of wonder. She is a published children’s book illustrator, has worked in France as a freelance illustrator and as a painter and sculptor for French cinema productions.

Visit Facebook and the Trails and Vistas web site at www.trailsandvistas.org for updates on artists and to purchase tickets for 2011.

 

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Add a Little Humor

Published by Christina on June 22nd, 2011, in Startups

“The more you explain it, the more I don’t understand it.” – Mark Twain

Staying on point and communicating key messages can become quite challenging in today’s world of information overload. When contemplating your strategy please remember humor, it can offer a new angle to a tired message. The following is a quick overview of a recent challenge faced by The Richardson House.

The Challenge:

The Richardson House was a B&B prior to becoming a luxury vacation rental. The Truckee / Tahoe community-at-large has continued to assume the house is operating as a B&B, despite dozens of efforts to reintroduce the home as a vacation rental through multiple mediums from print and radio to special events and public speaking engagements – to name a few.

The Risk:

To send a humorous and “out of the box” media release to our favorite local editors without causing offense to current and prospective guests.

The Result:

A fun and informative, well-received local history piece from the president of the Truckee Donner Historical Society.

June Print Edition
Published: June 19, 2011

Business Briefs
Submit yours to editor@moonshineink.com.

Editor’s Note: Despite being a vacation rental for over five years, the Richardson House has found it hard to get the word out that it is not a bed and breakfast. So the vacation rental’s staff put together this friendly, and hilarious, reminder that drives home the message by hitting us right in the funny bone.

You Know You Are a Truckee Local If…

1.  Snow in June is an inconvenience but not a surprise.

2.  You know the Richardson House is now a six-bedroom luxury VACATION HOME.

3.  You know the large, white cross next to Truckee Elementary is a historic landmark, not a religious symbol holding up “the finger” at the separation of church and state.

4.  You know the Richardson House does not serve breakfast because it is NOT a B&B, unless you slip Chelsea a crisp Benjamin, then she’ll serve up whatever you like.

5.  You know where Hooligan Rock is and what its original purpose was; you don’t just blindly drive by it on your way to fight the crowds at Safeway.

6.  You know the Richardson House is available to rent (yes — the entire house, folks), and is perfect for family/friend gatherings, small weddings, and corporate retreats.

7.  You know that the little cemetery on the road to the current cemetery is a Catholic cemetery. It was developed the same year as the one on the top of the hill, making it neither “older” nor “newer” than the other and shouldn’t be referred to as the “Old Cemetery.”

8.  You know the Richardson House kicks back discounts for locals and their friends, contact chelsea@therichardsonhouse.com.

9.  You know that the abandoned, postwar rooms on the corner of Jibboom and Bridge streets were built as a highway hotel and were never “cat houses,” no matter what your Uncle Jimmy told you.

10.  You know the Richardson House has not been a B&B for over FIVE years; no, really, it is NOT a B&B!! Info: therichardsonhouse.com.

Moonshine Inc.

A perfect place for happy hour - The Richardson House

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Tour Historic Truckee

Published by Christina on June 10th, 2011, in General

Would you like to spend an amazing day in historic Truckee, California?  Nicole Cheslock has paved the way.  Enjoy - http://www.theweeklymagazineonline.com/fea/feat1.html

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T-SHIRT DESIGN CONTEST – TRUCKEE THURSDAYS

Published by Christina on May 20th, 2011, in General

Downtown Truckee Thursdays Launches T-Shirt Design Contest

There’s only a few days left to let your creative juices flow, entries are due Sunday, May 22.  This post is from the Truckee Downtown Merchant Association and Switchback PR + Marketing, Inc.

Remember the wonderful summertime community vibe of last year‟s Downtown Truckee Thursdays? Truckee Downtown Merchant Association‟s (TDMA) 2011 design contest invites local artists to get their creative juices flowing and submit a design that captures this popular weekly summer event series. The winning design will be printed on t-shirts that will be sold throughout the summer.

“We believe this is a great way to commemorate this colorful annual event series,” explains Alyssa Westenburg, TDMA president. “We are looking forward to seeing how the community‟s many talented visual artists will interpret this event in design.”

According to Westenburg, the judging panel will select the winner based on the design that best captures the spirit of the event and downtown Truckee.

Quickly becoming a feel-good summer mainstay, Downtown Truckee Thursdays 2011 will kick off on June 16 and continue through August 19 from 5 p.m. to 9 p.m. The summer event was launched four years ago by the Truckee Downtown Merchants Association in an effort to highlight and revitalize the town and underscore a “Think Local” mentality. Offering a host of children‟s activities, live music, art, the Foothills Farmers Market, a beer garden and vendors of all ilk, it‟s no wonder this lively weekly event is on both locals and visitors must-do list.

With free parking, folks stroll through the downtown district, popping into its interesting shops, sampling food and wine, listening to music at the train depot and catching up with friends and neighbors. Partnering with various non-profit organizations each week, the TDMA provides attendees with entertaining themed events along with kid-friendly activities including a bounce house, arts and crafts and much more.

Last year the 10-week event garnered over 7,000 attendees and event organizers expect a significant increase again this year. The summer-long event is organized and funded by the Truckee Downtown Merchants Association, through grants from local organizations Truckee Donner Chamber of Commerce and Tahoe Truckee Community Foundation, private sponsors, the Town of Truckee, and participating vendor fees.

To submit a contest entry, send the design by email to info@truckeethursdays.com or drop it off at the California Welcome Center located in the downtown train depot. For more information about participating in Downtown Truckee Thursdays either as a vendor, entertainer, non-profit or sponsor, contact info@truckeethursdays.com or visit www.truckeethursdays.com. For contest updates and upcoming event details, “like” Truckee Thursdays on Facebook.

 

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Truckee’s Historical Haunted Walking Tour Scheduled – October 20 and 21, 2011

Published by Christina on April 29th, 2011, in Recent Projects

SAVE THE DATE

Coast to Coast, photo compliments of the Truckee Donner Historical Society

  • Event: Historical Haunted Walking Tour
  • When: Thursday, October 20 and Friday, October 21
  • Where: Begin at Moody’s Bistro & Lounge (10007 Bridge Street, Truckee, CA)
  • Tickets: $30 includes lively tour, glass of wine or non-alcoholic beverage of your choice
  • Lodging: Special packages with The Richardson House and River Street Inn
  • Contest: Costume Contest. Each night prizes will be awarded for the best costumes.
  • Details: Visit truckeehistorytour.org or call (530) 305-4231

Sunshine Tahoe is a proud supporter of this unforgettable evening in downtown Truckee on Thursday, October 20 and Friday, October 21, 2011.

Old timers will tell historic tales of the Wild West, ladies of nocturnal delight will sing a tune and entertaining characters will share titillating folklore along the nearly two hour walk. Covering Truckee’s most historic sites, the tour will entertain guests from near and far with spooky legends and unsolved mysteries. Find out what loggers loved most about Jibboom Street, the first road built in the Truckee Basin. Learn how the Truckee Regulators administered justice years ago. Discover the never-told-before story of the world’s most famous Lilliputian in this old railroad town.

“Costumes were fantastic,” “enjoyed every stop and entertainer,” and “we can’t wait until next year,” commented past attendees. The Richardson House was a favorite site on the 2010 tour. Built by a lumber baron for his wife in the late 1880s, the house featured a performance by Maggie Richardson’s “ghost.” Maggie, the first wife of the house, was tormented by her son’s death, and her story, like each memorable performance along the guided tour, was captivating.

Spend the days fishing, hiking, savoring an afternoon sweet or dining at an award winning restaurant and then be immersed in Truckee’s fascinating and haunting past – all accessible from The Richardson House, a restored six bedroom Victorian vacation home that easily accommodates up to 12 people. Book two nights and enjoy 50% off your third night (10154 High Street, therichardsonhouse.com, (530) 563-6874). Or, stay at the River Street Inn for $130 a night (tax not included) (River Street Inn, 10009 East River Street, riverstreetinntruckee.com, (530) 550-9290).

100% of Tour proceeds benefit the Truckee Donner Historical Society and Trails & Vistas, two well-respected, Truckee-based nonprofit organizations.

Tickets go on sale in August and typically sell-out within a few weeks, please mark your calendar now.

A Truckee Regulator "Hassling" a Tour Attendee

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Time for a Tune-Up?

Published by Christina on February 28th, 2011, in Career Advice

MARCH TO-DO LIST FOR YOUR BUSINESS

  1. Meet with your marketing team and trusted business-social advisors, and make a few timely decisions by asking yourself tough questions such as:  How many social media accounts are we updating on a regular basis?  How are we measuring their effectiveness?  Is there a perceived value for your target audience to check these announcements and updates?
  2. Sign-up for a course or seminar covering leading-edge trends in your field of expertise.
  3. Secure a speaking engagement—it’s a great opportunity to brush-up on your public speaking skills and at the same time promote your business.
  4. Join a new board of directors for a not-for-profit—you and your business can support or encourage one of your top employees to do so.
  5. Assess your team—focus on their effectiveness with your customers, the health of your leadership, and the overall work environment.
  6. Offer incentives—actions speak louder than words, and a dynamic team is easily incentivized.
  7. Check-in with key customers—take the time to understand their “current affairs” and adjust your business strategies accordingly.
  8. Plan a vacation and encourage your team to do the same.
  9. Focus on your moral and professional health—never assume no one is watching.
  10. Make sure you’re still doing what you love, and if not, put together a realistic strategic plan to help you realize your dreams.

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