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KOLO 8 News Now Took the Reigns for the Tahoe Rim Trail Challenge on Saturday, Aug. 23

Published by Christina on August 22nd, 2014, in Case Studies, Charitable Giving, General, Recent Projects

KOLO 8 NEWS NOW ON THE TAHOE RIM TRAIL

Where’s McLeod? Giveaway Day

Your favorite news team hits the trail with you!

The Tahoe Rim Trail Association’s next, Where’s McLeod? Giveaway Day” made headlines with KOLO 8 News Now!

Doug Tepe, KOLO Eight News Now and "Red" Petra Keller's Tahoe Rim Trail Token Horse

Reno’s regional news station has stepped up to this year’s challenge and enjoyed the trail with their news crew and Trail Challengers alike! On Saturday, Aug 23 KOLO 8 News Now was on the trail ready to catch Trail Challengers in action!

Those that found McLeod on the trail and received a cool Tahoe Rim Trail Trail Challenge tech hat from KOLO 8.

2014 TAHOE RIM TRAIL CHALLENGE
There’s still time to join the 2014 Tahoe Rim Trail Challenge. Participants have until December 31, 2014 to explore six pristine locations selected as part of the 2014 Tahoe Rim Trail Challenge. Upon registration, Trail Challenge members will receive direct access to 6 downloadable maps and hike descriptions as well as a one-year membership to the TRTA. Members will also receive a Tahoe Rim Trail Challenge tech T-shirt which will help spread awareness about the Tahoe Rim Trail. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Discounted team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.
The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO8 News Now, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media, Spin Games and Tahoe Mountain Sports.

 

Squeeze In Hosts Successful Tahoe Rim Trail Challenge Giveaway Day

Published by Christina on July 7th, 2014, in Career Advice, Case Studies, Charitable Giving, General, Recent Projects

On Saturday, July 12 Squeeze In Hosted the Tahoe Rim Trail Assn.

Trail Challenge @ Tahoe Rim Trail Carson Pass / Showers Lake

I’m pleased to announced Squeeze In celebrated their second annual Tahoe Rim Trail Association (TRTA) Trail Challenge Giveaway. Three generations of the Squeeze In family were on the trail Saturday, July 12 as part of “Where’s McLeod Giveaway Day?”. Did you attend? If so, load up those photos. If you weren’t on the trail that day and eager to know what you missed? A generous complimentary breakfast certificate for each and every one of our Trail Challengers.

Not yet a member? Not to worry. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.  My two cents, register now and don’t miss out on our next giveaway day.

As per usual, the trail always provides a surprise. From a hunt for McLeod to a beautiful horse and a who lot of smiles – who wouldn’t want to miss out on so much fun?

The 2nd Annual Tahoe Rim Trail Challenge continues to build momentum as over 350 hikers, bikers and equestrians and five large Reno-Tahoe base corporations engage their employees in the 2014 Tahoe Rim Trail Challenge. The program, now in its second year, has inspired both novice and seasoned trail users from the Reno-Tahoe, Sacramento and Bay areas to begin tackling small sections of the Tahoe Rim Trails through six single day hikes along the 165-mile Tahoe Rim Trail. Participants socialize by sharing their on-the-trail experiences, trail stories, pictures and blogging on the interactive, Tahoe Rim Trail Community; an online social media platform which is part of the Tahoe Rim Trail Association’s (TRTA) website.

Can’t make it to this giveaway day, don’t worry – there’s more.  Along with quite a few special surprises from our fantastic sponsors.

  • Saturday, July 19 – –Site #1
  • Saturday, August 9 – Site #3
  • Saturday, August 23 – Site #5
  • Saturday, September 13- Site #2
  • Saturday, September 27 – Site #1

    Please Practice Leave No Trace

    • Plan Ahead and Prepare
    • Travel and Camp on Durable Surfaces
    • Dispose of Waste Properly

    Trailhead & Parking

    • $5 Parking Fee per vehicle
    • Trailhead kiosk
    • Restroom Facilities
    • Bear safe trash receptacles

    Pet Friendly Notes

    Please keep your dog on a leash within the developed facilities, including the day use areas and trailheads. Please pickup or bury your pet’s waste as you would your own.

    Seasons Accessible

    Trail and parking lot are open all year. Note that the facilities are seasonal.

    For Current Trail Conditions please visit: http://tahoerimtrail.org and click on the icon.

    Be Considerate of Other Visitors

    • Respect other visitors and protect the quality of their experience.
    • Be courteous. Yield to other users on the trail.
    • Step to the downhill side of the trail when encountering pack stock.
    • Take breaks to the side of trail and allow other visitors to pass
    • Let nature’s sounds prevail. Avoid loud voices and noises.
    • Leave What You Find
    • Minimize Campfire Impacts
    • Respect Wildlife
    • Be Considerate of Other Visitors

    The Tahoe Rim Trail Association is a proud Non-Profit Organization Member of Leave No Trace.

    The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO 8, Reno Gazette Journal, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media and Tahoe Mountain Sports.

    # # #

    ABOUT THE TAHOE RIM TRAIL ASSOCIATION (TRTA)

    Established in 1981, TRTA is a membership-supported organization that maintains and enhances the Tahoe Rim Trail, a trail like no other™. TRTA exists to practice and inspire stewardship, promote access to the beauty of the Lake Tahoe region and sustain the Tahoe Rim Trail system. This mission is accomplished through two overarching programs: Trail Operations and Trail Use. Both programs offer in-depth trainings and rewarding volunteer opportunities. TRTA recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours annually to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org.

     

     

     

    SAVE MONDAY SEPT. 22 AND CELEBRATE THE TAHOE RIM TRAIL

    Published by Christina on June 18th, 2014, in Career Advice, Case Studies, Charitable Giving, General, Recent Projects, Social Media

    On Monday, September 22 at Coffeebar Reno the Tahoe Rim Trail Association will celebrate 33 years of Tahoe Rim Trail Stewardship

    Nevada 150 Official Event

     

    Official Nevada 150 Event, Celebrating 33 years of the Tahoe Rim Trail

    Recognized as an “Official Event” as a part of Nevada’s Sesquicentennial Celebration, Sunshine Tahoe and Coffeebar Reno are hosting a party in honor of the Tahoe Rim Trail Associations volunteers, donors, sponsors, supporters and Trail Challengers. The semi-private event is slated for Monday, September 22 @ Coffeebar Reno from 4:30 p.m. – 7:30 p.m. Mingle with three decades of trail builders, maintainers, Trail Challenge sponsors.

    DO YOU LOVE A GOOD CHALLENGE?

    Are you ready to get outside?

    Enroll now for access to Tahoe’s Premiere trail program, the Tahoe Rim Trail Challenge. As a member you are going to enjoy endless adventures, suprising comraderei on the trail, an annual membership to the Tahoe Rim Trail Association (TRTA)  and a super cool t-shirt (literally, it’s a tech-t so it will keep you cool and the design is simply that – cool).

     

    Being a member is also a lovely gift for friends and family, come out on a sponsor giveaway day and we’ll take photos and provide a complimentary gift to you for being a part of a program. The Tahoe Rim Trail Challenge (TRTC) not only encourages a healthy lifestyle and safe terrain for outdoor adventures, this program helps sustain the Tahoe Rim Trail Association. Now entering its 33rd year, with government funding down close to 70%, this is a great opportunity for all of us to help take care of the Tahoe Rim Trail and have a great time while doing so.

    About the 2014 Tahoe Rim Trail Challenge
    We invite you to take on Tahoe’s next big challenge, and explore some of the best pieces the165-mile Tahoe Rim Trail has to offer!

    As part of the Tahoe Rim Trail Challenge, we have selected six premier destinations along the trail, which highlight something unique to Lake Tahoe: Amazing panoramic vistas, alpine lakes and creeks, wildflower-infused meadows, lush waterfalls, unique geology, rich history & much more! Depending upon the trail and season, you can hike, bike, and ride horseback, ski or snowshoe to complete each challenge site all in one year.

    New this year! Tahoe Rim Trail Challengers have the option of completing your challenge as either a Trail Blazer or Trail Explorer! Trail Blazers will head out and explore six short (2-6 miles) easy treks while our Trail Explorers are challenged with going the extra mile and can explore (6-12 miles) longer and moderate treks that take you further along the Tahoe Rim Trail!

    It’s all up to you and how much of a challenge you’re looking for this year. Completing any or all of the challenges makes you a 2014 Tahoe Rim Trail Challenge winner!

     

     

    TELL ME MORE

    Where’s McLeod? Giveaway Days

    Have you seen trail mascot, McLeod the Marmot along the Tahoe Rim Trail? This summer, he too, will be taking on the Tahoe Rim Trail Challenge and will make a special appearance at each of our six Where’s McLeod? Giveaway Days! Various Saturday’s this summer the TRTA and our sponsors will be with McLeod passing out cool surprises from our sponsors and cheering you on as you take on each of your six challenge treks. Grab your friends and family and see if you can find McLeod and get your picture taken with him. BE SURE TO WEAR YOUR TRTC T-SHIRT TO ALL GIVEAWAY DAYS!

    So, how does it work?

    1. To start, you will need to enroll in the Tahoe Rim Trail Challenge as an individual, family or a member of a team. (Team rates are available.)

    2. Once you enroll, click on Join the Tahoe Rim Trail Community at the upper left of this page to begin accessing the six maps and hike descriptions of the Tahoe Rim Trail Challenge and to start sharing your experiences and photos.

    3. Once you’ve Joined the Tahoe Rim Trail Community Once you’re logged in, you can then start sharing your experiences and photos or edit your profile.

    Quick Access for Tahoe Rim Trail Challengers:

    To easily access these features of the Tahoe Rim Trail Challenge, login to the Tahoe Rim Trail Community and click on any one of these links to access maps, track your challenge and to run team leader reports.

    Tahoe Rim Trail Challenge Highlights

    • Who: You and your friends, family, hiking parters, colleagues or go solo.  After all, it’s your adventure.
    • What:  Hike, bike or ride your horse to six premier destination chosen for the 2014 Tahoe Rim Trail Challenge
    • Where: Six day-hike locations varying in length from 2-12 miles which all lead you to spectacular views and sites located along the 165-mile Tahoe Rim Trail.
    • When: Anytime between January 1-December 31, 2014 (snowshoeing encouraged)
    • Cost:  $55 individual $85 family. $20 for current TRTA members and additional family members. Group rates available.

    What do I receive when join the 2014 Tahoe Rim Trail Challenge?

    • A 1-year Tahoe Rim Trail Association membership.
    • Tahoe Rim Trail Challenge tech t-shirt to sport while on the trail.
    • Access to members-only WebPages and features to download maps and hike descriptions.
    • A place to share your photos and use an online tracking system to record your challenge.
    • An opportunity to enhance your health and well being.
    • Meet new friends and trail enthusiasts.
    • All participants will receive special invitations to our on the trail Where’s McLeod? Giveaway Days this summer! Stay tuned!

     

     

     

    The TRTA would like to thank our 2014 Tahoe Rim Trail Challenge Sponsors for your wonderful support.

    PRESENTING SPONSORS

    RGJ logo160x121 NV Energy logo160x121 REI logo large jpeg

    CA Technologies Logo 160x121KPS3100x100

     

    MAJOR MEDIA SPONSOR

     

    GENEROUS PROGRAM SPONSORS

    Sunshine Tahoe200x100SqueezeIn150X100Nicole Cheslock200x100 Hometown HealthTahoe Trail Bar Logo150x100

    THOUGHTFUL IN-KIND SPONSORS

    Would you like to become a 2014 Tahoe Rim Trail Challenge Sponsor? Contact Shannon at the Tahoe Rim Trail Association at 775-298-4485 or info@tahoerimtrail.org for more information. Christina promises to spoil you rotten.

     

     

     

     

    A Toast and Taste of Summer, Thursday, June 5 @ 6:00 p.m. 2014

    Published by Christina on June 3rd, 2014, in Charitable Giving, General, Recent Projects

    A Tremendous Success!

    People living near and far gathered to celebrate unique wineries and microbreweries along with fine cuisine and specialty art in support of The Nevada Diabetes Association

    Sunshine Tahoe and the Tahoe Rim Trail Association (TRTA) were proud to have celebrated the special evening with The Nevada Diabetes Association.

    The popular event and showcased the latest and greatest summer gear as Scheels put on an impressive display. Thank you to the event participants that stopped by the Tahoe Rim Trail Association (TRTA) table, said hello, grabbed a hiking/biking map and joined the 2014 Tahoe Rim Trail Challenge. People loved the idea of such a healthy initiative for the entire family.

    Did you know?

    • The Nevada Diabetes association served over 2700 people in 2013 with local programs and services.
    • Program enrollment was up 68% from the previous year.
    • The Reno family support group has become so large that it had to be moved to the Terry Lee Wells Discovery Museum across the street for more room.
    • Received the Helmsley Charitable Trust Grant for being one of the best diabetes camps in the nation for the last several years.
    • Never tell a family that a child can not attend a camp because of financial reasons. we always find a way.
    • The NDA is run completely on private fundraising and grant sources and all funds raised stay in the community.
    • The NDA’s goal is to have a program for everyone affected by diabetes. Until there is a cure, we are here to help!
    For more information, please visit the Northern Nevada Diabetes Association.

    “MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

    Published by Christina on March 31st, 2014, in Recent Projects

    Sunshine Tahoe is delighted to serve as Summit Sponsor for this one-of-a-kind annual hike series.

    By Nicole Cheslock

    Experience dancers, visual artists and musicians during the three-hour art hikes at Spooner Lake in the Lake Tahoe Nevada State Park on Sept. 6 and 7, 2014 | Tickets on sale April 22, 2014 (Earth Day)

    TRAILS AND VISTAS PRESENTS TAHOE ART HIKES

    “MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

    Described as magical, diverse and inspiring, Trails and Vistas’ Art Hikes blend art experiences with the beauty of being immersed in nature. This year’s guided art hikes will take place along an aspen lined trail at Spooner Lake in the Lake Tahoe Nevada State Park on Saturday, Sept. 6 and Sunday, Sept. 7.

    “The work of extraordinary artists combines with tremendous trail leaders and event volunteers in an inspiring setting to make Trails & Vistas’ Art Hikes a unique and treasured experience,” shares Nancy Lopez, Creative Director of Trails and Vistas, a non-profit organization based in Truckee, CA.

    “Meadows to Mountains – A cultural journey” will celebrate the environment through visual arts and nearly a dozen original performances during the first weekend in September. Featured artists, among others, include Scarlet Rivera, one of the world’s most prominent and versatile violinists and award-winning flutist Ann Licater. Santa Cruz-based SambaDá, a funk band dubbed the “the West Coast’s hottest Brazilian band” will also perform during the Sunday, Sept. 7 art hikes. Trails & Vistas collaborates with community partners including InnerRhythms Dance Theatre, KidZone Museum, For Goodness Sake, Arts in Wellness and Truckee Donner Land Trust. This year’s art hikes are co-hosted by Lake Tahoe Nevada State Parks.

    Advance sellouts have become the norm for Trails and Vistas. In addition to the art hikes, there will be an evening world music concert featuring prominent and celebrated musicians from near and far on Saturday, Sept. 6. The concert includes multiple acts and serves as a fundraiser for Trails and Vistas’ Art in Nature fieldtrips for more than three hundred third grade students. In addition to the general public, people who treasure the environment and the arts but may be unaccustomed to hiking at altitude are encouraged to experience music and dance at the world concert. For tickets and the most up to date concert details, visit trailsandvistas.org.

    After last year’s tenth anniversary art hikes and first ever world music concert, poet Barbara Tieken wrote, “It was like uncorking joy in a bottle as musicians and dancers took to the amphitheater stage and presented a magical review of all that is good and wonderfully uplifting about the creative experiences of life.”

    Tickets will go on sale April 22 and are expected to sell out early given the popularity of this year’s participating artists and beauty of Lake Tahoe in September,” adds Lopez.

    Spooner Lake, located at an elevation of 6,980 feet, is an easy drive from the Sacramento, Reno, Carson City, Truckee, Tahoe City and Incline Village. Tickets for the art hikes and concert will go on sale on Earth Day. The early bird art hike cost is $30 for adults and $10 for children (5 to 12 years old) when purchased by July 15. Beginning July 15, art hike admission goes up to $40 per adult and $15 per child. The Art Hikes are recommended for physically healthy hikers who are accustomed to hiking at high altitude for three hours. For tickets, visit www.trailsandvistas.org.

    ABOUT TRAILS & VISTAS

    Trails & Vistas is a 501 c 3 nonprofit organization that creates art experiences in nature to inspire environmental awareness. Trails & Vistas’ Art Hikes are a collaborative effort led by Founder / Artistic Director Nancy Tieken Lopez with Performance Director Elizabeth Archer and vital support from volunteers and regional organizations including the Truckee Donner Land Trust, InnerRhythms Dance Theatre, For Goodness Sake and the KidZone Children’s Museum. The first art hike was created as Tieken-Lopez’ thesis project in 1994. In addition to annual public art hikes, Trails & Vistas will also present an Art in Nature field trips for 300 local third grade students and second annual world music concert in 2014. Visit trailsandvistas.org for more information about the art hikes, concert, volunteer opportunities, and to view photos from past art hikes.

     

    Historical Haunted Tour 2014, Truckee California

    Published by Christina on February 14th, 2014, in Charitable Giving, Recent Projects

    Guests from near and far will take to the streets of Truckee, CA for the fifth adults-only Historical Haunted Tour on Thursday, October 16 and Friday, October 17, 2014.

    During the walking tour, a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists, small groups of residents and visitors are guided to interesting sites where they will be immersed in engaging tales performed by talented characters. The tour skillfully weaves together dramatic, downright haunting and laugh-out-loud funny stories inspired by times of yore.

    Event producer Christina Stoever-Young of Sunshine Tahoe attributes much of the Tour’s success to the incredible dedication of local business owners and managers and the world-class talent offered by all of the dedicated volunteers. The Tour began as a three-year experiment to celebrate Truckee’s historic gems and attract business to town during a historically quiet time while also raising funds for worthy causes. The event quickly became a sensation, selling out and attracting a waitlist list every year since inception.

    2014 Highlights

    • Local businesses contribute to a treasure-packed raffle that celebrates unique work by Truckee-based artisans and travel packages featuring lodging, dining and specials from the event’s sponsors – The Truckee Hotel, Hampton Inn & Suites Truckee Tahoe and Moody’s Bistro.
    • People can secure a private tour with one of six exclusive VIP Tours ($1,000). The exclusive tours include wine, raffle tickets and a special guide for up to 16 people.
    • Event lodging partners are offering deals for those who book early, including The Truckee Hotel and Truckee’s Hampton Inn & Suites
    • The Tour’s profits will support Trails & Vistas’ youth-focused art hikes and operations.

    Individual tickets will be sold for $40 on July 1 at TruckeeHistoryTour.com. To be among the first to know when tickets become available, register at www.sunshinetahoe.com/contact.

    Will you be among the lucky first to book an exclusive private tour for October 16 or 17, 2014?

    Treat your clients, staff or family! Or bring together ten of your favorite people for $100 each for a fabulous night to remember in historic downtown Truckee. Everyone will receive a glass of wine or non alcoholic beverage at Moody’s Bistro, two raffle tickets each and an unforgettable night on the town while supporting arts in nature for third grade students.

    Your private group will depart from Moody’s for a thrilling adventure through historic downtown Truckee. Along the way, entertainers will transport you to a bygone era of our celebrated railroad town. Expect spooky tales, tantalizing scandals and racy stories.

    The Historical Haunted Tour has consistently sold-out. We hit an all time high in 2012 when the tour entertained 430 people and boasted a wait list of more than 100. We believe this year’s VIP experience will be no different. Secure your date and time while available. On Monday, Feb. 10, the general public will have the opportunity to book a VIP Tour. Every one attending the tour must be at least 21 years of age (IDs will be checked).

    Sunshine Tahoe is now casting volunteers for Truckee’s 2014 Historic Haunted Tour.

    The Tour will take place on Thursday, Oct. 16 and Friday, Oct. 17.

    Casting Call

    Looking for volunteer actors, performers and storytellers to bring Truckee’s vibrant past to life in the 2014 Historic Haunted Tour! If you can engage an audience and enjoy playing with people, if history and the arts are important to you and if you want to have a rip-roaring good and spooky time, this is a gig for you! Take advantage of this wonderful and outrageously fun opportunity to showcase your talents. Submit your resume (or a few words about yourself) plus a headshot with “HHTCasting” in the subject line to kira@catanzarocreations.com by Feb. 25. Include a brief statement about why the Tour needs you. Actors must be at least 21 years old.

    Sponsorship Opportunities

    As of February 5, 2014

    • Apply to be one of the five main Haunts – Applications are available by e-mail ($500 cash or in-kind sponsorship).
    • Underwrite amazing costumes, $250
    • Sponsor all of one school’s third grade classes for $300*
    • Underwrite two field trip art performers / artists, $600.
    • Underwrite co-branded flashlights for 450 attendees
    • Purchase one of six exclusive $1,000 VIP Tours
    • Contribute an item or basket valued at $100 or more for the on-site raffle
    • Provide thank you gift for the 100 outstanding volunteers that make the Tour possible (gift cards or dinner or post Tour celebration / volunteer appreciation night)
    • Customize your in-kind or cash sponsorship package with Sunshine Tahoe
    • Host Sponsor – Filled by Moody’s Bistro Bar & Beats!
    • Design – Filled by Atypical Design!

    Sponsorship Benefits

    Recognition on Tour web site and in marketing material including media releases plus the good feeling that comes from supporting local arts, culture and youth!

    Funds raised through the Tour will provide Trails & Vistas signature youth art hikes for more than 300 third grade students from Truckee, North Lake and Incline Village as well as support Trails & Vistas operations.

     

     

    Keywords Are It!

    Published by Christina on January 3rd, 2014, in Career Advice, Case Studies, General, Grammar, Social Media

    I absolutely love this piece by Titus Hoskins, Hostway  Web Resources or http://www.hostway.com

    Seven Powerful and Useful Keyword Marketing Tools

    By Titus Hoskins

    After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google.

    And that statement has to be refined even further, it’s all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all important first page of SERPs since your keyword rankings can make or break your online marketing.

    If you’re targeting extremely competitive and profitable keywords you will have your work cut out for you; unless you have tons of money to buy your way (links) into the top spots, expect to spend months if not years, getting to those top listings. Google has frowned upon link buying and has taken steps to fight it, but this practice is still widespread throughout the Web.

    Most beginning and honest Webmasters want to take the proper route and earn those top rankings by providing good quality content that Web users will actually find helpful and useful. They build those links the natural way by offering viral link bait in the form of videos, ebooks, articles, reports… all branded with backlinks to their sites.

    Gradually over time, these links will build up and your keyword rankings will go up in the search engines. People will find your content and bookmark it in all the social bookmark sites like Digg, Facebook, MySpace… and your rankings will climb even faster.

    However, since keyword marketing has become extremely competitive, you do need a little help with achieving those top rankings. Over the years I have tested and used many keyword tools and I have listed some of the best ones below. (Just Google to find links to these tools and programs.)

    1. Internet Success Spider

    One of the first keyword tools I ever used was The Internet Success Spider by Neil Shearing which is now free. The Spider is a very simple, yet powerful keyword tool because it shows you the major players in your keyword niche. It slowly works in the background to give you valuable information on your keywords. I realized very quickly, with marketing (like most things in life) that information is what separates the losers from the winners.

    2. Keyword Elite

    Later, I tried and am still using Keyword Elite by Brad Callen, it remains one of the best keyword research tools on the market. I can directly link many of my keyword successes to my early use of this tool.

    Brad Callen simply creates some of the best marketing tools for online Webmasters and marketers. KE is no exception. It will do some very comprehensive keyword research for you and let you easily arrange that information. Keyword Elite has earned a well deserved reputation as a very useful marketing tool.

    3. Brainstorm It — Site Build It

    Another, perhaps even more powerful keyword tool is Brainstorm It! which is offered through the Site Build It marketing/hosting system run by Ken Evoy. This is a powerful keyword analyzer and finder, which is now in its third version.

    SBI run by Ken Evoy creates many tools for Webmasters, and Brainstorm It, Version 3 is simply one of the best. This keyword tool will do both vertical and lateral keyword research to give the most comprehensive array of information for your marketing online. Only negative, you only get so many Wordtracker credits and you have to pay extra when those run out. Actually, Wordtracker should be at the top of any keyword tool list, but I have mainly used it in conjunction with other programs like Brainstorm It.

    4. Google Keyword Tool

    Then again, there is Google’s own keyword system run through its AdWords program. Like everything Google does, this keyword tool can be very helpful especially for the novice online marketer.

    5. MSN Commercial Intention Of Keywords

    Not to be outdone, another helpful tool is Microsoft’s Online Commercial Intention tool, which tells the probability your chosen keyword has a commercial value to it.

    6. SEOBook Online Keyword Tool

    For very quick keyword references, I like using Aaron Wall’s keyword tool on his SEOBook site. It’s quick and gives very good stats for your chosen keywords.

    7.SEOQuake

    Still yet another SEO (sort of related to keywords) is the SeoQuake Toolbar, which you can run on Firefox. It will slow down your browser but it will cough up valuable information about your site and more importantly, it will give you valuable information on your competitors’ sites. One feature that I find very helpful is the SEM Rank and SEM Price, which tells you how much your Search Engine keyword traffic is worth.

    Plus, you must not ignore your Web site stats and traffic logs for they can supply you with your most valuable keyword information regarding your site. Closely examine which keyword phrases are bringing in the traffic and/or sales. Develop these keywords with your marketing, especially any “long tail” keyword phrases visitors are using to find your site or products. These longer keyword phrases have proven to be the most profitable because many times consumers using these phrases already have their minds made up on what they’re going to buy.

    Why Am I Using All These Keyword Tools?

    Simply because obtaining and keeping top rankings for my chosen keywords is my livelihood. Unless I can keep that focused traffic coming from these keywords via the search engines; it’s game over. Therefore, I use all the tools and information I can gather in order to keep those keywords at the top.

    Google is always changing, you really have to stay on your game if you want to keep your keywords at the top. It all boils down to producing quality content Web surfers need and want. The SEO pretty much takes care of itself as long as you keep promoting your keywords with good viral branded content like videos, articles, ebooks, PDF reports… and you must mix up your online link building to include links from such places as Facebook, Digg, Google Bookmarks, MySpace… I have always used the free “AddThis” button to all my important content and this has resulted in 100’s of free links that your visitors will build for you!

    I also believe you have to be careful when using viral articles to vary your anchor text (clickable part of a link) so that you don’t have the same keyword phrase repeated hundreds of times across the Web. Just use different versions of your keyword phrase and if you can, get those keyword links in the body of the article, as near to the top of the page as you can. This will make your link building look much more natural in the eyes of the search engines, especially Google.

    Overall, you must have hundreds, if not thousands of keywords that you’re targeting with your marketing. You must constantly keep building links for those keywords from related sites on the Web. Sometimes it is helpful to truly view your keywords as organic, something that keeps growing naturally on its own. But you must first build a solid foundation with good quality content and then keep nurturing those keywords with good quality link bait so that others will bookmark, recommend and link to your keyword content.

    Over the years, if there is anything I have learned about keywords which always holds true, it is this: you must be persistent. You must keep at it–building links, building content– it will usually take months, if not years, to get those top rankings for very competitive keywords, and it will take some further work to consistently keep those keywords in the top positions. But you will quickly learn keywords are well worth it since they can easily make or break your marketing.

    About The Author

    The author is a full-time online marketer who has numerous Web sites. For the latest Web marketing tools try: BizwareMagic.com. If you liked the article above, why not try this Free 7 Day Marketing Course here: http://www.marketingtoolguide.com.

    OTHER RESOURCES
    Search Engine Optimization

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    Pay Per Click Advertising

    Drive targeted traffic to your Web site with a fully managed pay per click campaign from Hostway.

     

    Minority Report Advertising IS Right Around the Corner

    Published by Christina on January 2nd, 2014, in Career Advice, General, Social Media, Startups

    This article was drafted in March of 2010, now we’re in January of 2014 and we’re hardly ever using the word advertising anymore – at least in the true sense of its origination. Now we use keywords such as social media and sponsored media. Speaking of, the keyword machine has exploded and I suspect is now close to self imploding.  I will share more on that tomorrow.  Now, please take a trip down memory lane with me today, as we look back, it’s important to also look forward. I’ll see you back @ sunshinetahoe.com tomorrow (Friday) and give you a little more food for thought.

    March 2011 -During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.”  This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch and Wii.

    I must admit, he’s right. LED screens are everywhere, selling products and promoting restaurants. Even the local museums display dark booths that once held cashiers, only to be replaced by computer kiosks.  The technology is so vast that you need a user’s manual to navigate the toilet (no joke).

    Now, according to a recent CNN Japan story, “Ads that Watch You” advertising is on the move – once again.  Imagine stopping to take a look at an advertisement, all the while the advertisement is looking at you.  The following is from a CNN Japan transcript:

    “Here is how this works. When you walk up to the ad, a camera captures your image. The computer figures out if you are a man or a woman and your age. Meanwhile, an age and gender-specific ad rolls. This shows that I’m in my 30s and I like seasonal pasta. The computer then determines how interested you are, how long you will stay. That data is then recorded for the company. NEC engineer Junko Amagai says the facial recognition technology is accurate to within 10 years of your actual age, and the next-gen system they are testing out is even more age accurate.”  CNN Business 360

    It sounds as though we can expect testing to begin in the United States this spring. As a marketer, I suspect this new technology will continue to reinvent modern media. As an individual, I can only hope Christian Dior will not ‘guess’ my age to be older. Hopefully the techie’s behind the beta’s will remember the old saying, “You never get a second chance to make a first impression.”

     

    PRSSA Conference Recap

    Published by Christina on November 6th, 2013, in Startups

    It’s hard to believe the PRSSA conference is over. Months of planning, preparations, fundraisers and anticipation occurred for those fabulous 5 days. It took me a few days after returning home to process everything I learned, everyone I met and the great impression the Nevada chapter left. There were so many great speakers and information packed in such a short time frame.

    Some of the accomplished speakers at the conference were Mary Henige from General Motors, Christopher Brown from Stanford Children’s Hospital, Brian Solis from Altimeter Group, and Rae Bazzarre and Katherine McLane from Livestrong’s crisis communication team. Now you see why I needed a few days to fully comprehend everything?

    One important thing I am taking away from this conference is the networking and relationships I’ve established. They’re professional and dependable relationships that have the possibilities of benefiting both parties and the organizations involved. I think networking and building trustworthy relationships is even more important in non-profit PR. These relationships can open doors to new connections, sponsors, and resources for non-profits. Mutually beneficial relationships can help a non-profit reach and exceed a set goal.

    The conference also gave me a clear picture of where my skills learned in school can apply and helped me see different ways I can use them. I left the conference with a clear picture of the PR world, what it entails and what the options are with it., and I’m sure PR is the right choice for me!

    Written by: Maura Connor

    PRSSA National Conference – Talking About Passion

    Published by Christina on October 28th, 2013, in Startups

    This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was applicable for the world of marketing and public relations, but I feel it’s specifically applicable for the non-profit realm.

    At Brains on Fire, Geno is the Word-of-Mouth Inspiration Officer. The Passion conversations explains how to get people to fall madly in love with what you do. Being passionate about your work plays a huge role in your success, how your employers, peers, and clients see you. Focus on why you’re doing this work, what you can create from your work, and spread your passion to other people. It’s human nature to share what we believe can help and benefit others, which is what non-profits strive for. Part of being passionate about your work is getting to know your employers, clients and employees. By getting to know who you’re working with, it makes the passion mutual so everyone can collaborate more strongly for an amazing end result.

    As a marketing or public relations professional, credibility is essential for success, being passionate about your work will establish and improve your credibility. It helps assure your client that you will be passionate about their passion and complete the task to the best of your ability. After hearing Geno speak, I view passion in the non-profit world as a culture. People who work in non-profits need an environment they can thrive in, if this culture is based on passion, it will inspire and motivate those involved to exceed the set goal. After the beneficial sessions I’ve attended already, I’m looking forward to the sessions ahead and to see how it all wraps up!

    Written by: Maura Connor