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“MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

Published by Christina on March 31st, 2014, in Recent Projects

Sunshine Tahoe is delighted to serve as Summit Sponsor for this one-of-a-kind annual hike series.

By Nicole Cheslock

Experience dancers, visual artists and musicians during the three-hour art hikes at Spooner Lake in the Lake Tahoe Nevada State Park on Sept. 6 and 7, 2014 | Tickets on sale April 22, 2014 (Earth Day)

TRAILS AND VISTAS PRESENTS TAHOE ART HIKES

“MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

Described as magical, diverse and inspiring, Trails and Vistas’ Art Hikes blend art experiences with the beauty of being immersed in nature. This year’s guided art hikes will take place along an aspen lined trail at Spooner Lake in the Lake Tahoe Nevada State Park on Saturday, Sept. 6 and Sunday, Sept. 7.

“The work of extraordinary artists combines with tremendous trail leaders and event volunteers in an inspiring setting to make Trails & Vistas’ Art Hikes a unique and treasured experience,” shares Nancy Lopez, Creative Director of Trails and Vistas, a non-profit organization based in Truckee, CA.

“Meadows to Mountains – A cultural journey” will celebrate the environment through visual arts and nearly a dozen original performances during the first weekend in September. Featured artists, among others, include Scarlet Rivera, one of the world’s most prominent and versatile violinists and award-winning flutist Ann Licater. Santa Cruz-based SambaDá, a funk band dubbed the “the West Coast’s hottest Brazilian band” will also perform during the Sunday, Sept. 7 art hikes. Trails & Vistas collaborates with community partners including InnerRhythms Dance Theatre, KidZone Museum, For Goodness Sake, Arts in Wellness and Truckee Donner Land Trust. This year’s art hikes are co-hosted by Lake Tahoe Nevada State Parks.

Advance sellouts have become the norm for Trails and Vistas. In addition to the art hikes, there will be an evening world music concert featuring prominent and celebrated musicians from near and far on Saturday, Sept. 6. The concert includes multiple acts and serves as a fundraiser for Trails and Vistas’ Art in Nature fieldtrips for more than three hundred third grade students. In addition to the general public, people who treasure the environment and the arts but may be unaccustomed to hiking at altitude are encouraged to experience music and dance at the world concert. For tickets and the most up to date concert details, visit trailsandvistas.org.

After last year’s tenth anniversary art hikes and first ever world music concert, poet Barbara Tieken wrote, “It was like uncorking joy in a bottle as musicians and dancers took to the amphitheater stage and presented a magical review of all that is good and wonderfully uplifting about the creative experiences of life.”

Tickets will go on sale April 22 and are expected to sell out early given the popularity of this year’s participating artists and beauty of Lake Tahoe in September,” adds Lopez.

Spooner Lake, located at an elevation of 6,980 feet, is an easy drive from the Sacramento, Reno, Carson City, Truckee, Tahoe City and Incline Village. Tickets for the art hikes and concert will go on sale on Earth Day. The early bird art hike cost is $30 for adults and $10 for children (5 to 12 years old) when purchased by July 15. Beginning July 15, art hike admission goes up to $40 per adult and $15 per child. The Art Hikes are recommended for physically healthy hikers who are accustomed to hiking at high altitude for three hours. For tickets, visit www.trailsandvistas.org.

ABOUT TRAILS & VISTAS

Trails & Vistas is a 501 c 3 nonprofit organization that creates art experiences in nature to inspire environmental awareness. Trails & Vistas’ Art Hikes are a collaborative effort led by Founder / Artistic Director Nancy Tieken Lopez with Performance Director Elizabeth Archer and vital support from volunteers and regional organizations including the Truckee Donner Land Trust, InnerRhythms Dance Theatre, For Goodness Sake and the KidZone Children’s Museum. The first art hike was created as Tieken-Lopez’ thesis project in 1994. In addition to annual public art hikes, Trails & Vistas will also present an Art in Nature field trips for 300 local third grade students and second annual world music concert in 2014. Visit trailsandvistas.org for more information about the art hikes, concert, volunteer opportunities, and to view photos from past art hikes.

 

Historical Haunted Tour 2014, Truckee California

Published by Christina on February 14th, 2014, in Charitable Giving, Recent Projects

Guests from near and far will take to the streets of Truckee, CA for the fifth adults-only Historical Haunted Tour on Thursday, October 16 and Friday, October 17, 2014.

During the walking tour, a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists, small groups of residents and visitors are guided to interesting sites where they will be immersed in engaging tales performed by talented characters. The tour skillfully weaves together dramatic, downright haunting and laugh-out-loud funny stories inspired by times of yore.

Event producer Christina Stoever-Young of Sunshine Tahoe attributes much of the Tour’s success to the incredible dedication of local business owners and managers and the world-class talent offered by all of the dedicated volunteers. The Tour began as a three-year experiment to celebrate Truckee’s historic gems and attract business to town during a historically quiet time while also raising funds for worthy causes. The event quickly became a sensation, selling out and attracting a waitlist list every year since inception.

2014 Highlights

  • Local businesses contribute to a treasure-packed raffle that celebrates unique work by Truckee-based artisans and travel packages featuring lodging, dining and specials from the event’s sponsors – The Truckee Hotel, Hampton Inn & Suites Truckee Tahoe and Moody’s Bistro.
  • People can secure a private tour with one of six exclusive VIP Tours ($1,000). The exclusive tours include wine, raffle tickets and a special guide for up to 16 people.
  • Event lodging partners are offering deals for those who book early, including The Truckee Hotel and Truckee’s Hampton Inn & Suites
  • The Tour’s profits will support Trails & Vistas’ youth-focused art hikes and operations.

Individual tickets will be sold for $40 on July 1 at TruckeeHistoryTour.com. To be among the first to know when tickets become available, register at www.sunshinetahoe.com/contact.

Will you be among the lucky first to book an exclusive private tour for October 16 or 17, 2014?

Treat your clients, staff or family! Or bring together ten of your favorite people for $100 each for a fabulous night to remember in historic downtown Truckee. Everyone will receive a glass of wine or non alcoholic beverage at Moody’s Bistro, two raffle tickets each and an unforgettable night on the town while supporting arts in nature for third grade students.

Your private group will depart from Moody’s for a thrilling adventure through historic downtown Truckee. Along the way, entertainers will transport you to a bygone era of our celebrated railroad town. Expect spooky tales, tantalizing scandals and racy stories.

The Historical Haunted Tour has consistently sold-out. We hit an all time high in 2012 when the tour entertained 430 people and boasted a wait list of more than 100. We believe this year’s VIP experience will be no different. Secure your date and time while available. On Monday, Feb. 10, the general public will have the opportunity to book a VIP Tour. Every one attending the tour must be at least 21 years of age (IDs will be checked).

Sunshine Tahoe is now casting volunteers for Truckee’s 2014 Historic Haunted Tour.

The Tour will take place on Thursday, Oct. 16 and Friday, Oct. 17.

Casting Call

Looking for volunteer actors, performers and storytellers to bring Truckee’s vibrant past to life in the 2014 Historic Haunted Tour! If you can engage an audience and enjoy playing with people, if history and the arts are important to you and if you want to have a rip-roaring good and spooky time, this is a gig for you! Take advantage of this wonderful and outrageously fun opportunity to showcase your talents. Submit your resume (or a few words about yourself) plus a headshot with “HHTCasting” in the subject line to kira@catanzarocreations.com by Feb. 25. Include a brief statement about why the Tour needs you. Actors must be at least 21 years old.

Sponsorship Opportunities

As of February 5, 2014

  • Apply to be one of the five main Haunts – Applications are available by e-mail ($500 cash or in-kind sponsorship).
  • Underwrite amazing costumes, $250
  • Sponsor all of one school’s third grade classes for $300*
  • Underwrite two field trip art performers / artists, $600.
  • Underwrite co-branded flashlights for 450 attendees
  • Purchase one of six exclusive $1,000 VIP Tours
  • Contribute an item or basket valued at $100 or more for the on-site raffle
  • Provide thank you gift for the 100 outstanding volunteers that make the Tour possible (gift cards or dinner or post Tour celebration / volunteer appreciation night)
  • Customize your in-kind or cash sponsorship package with Sunshine Tahoe
  • Host Sponsor – Filled by Moody’s Bistro Bar & Beats!
  • Design – Filled by Atypical Design!

Sponsorship Benefits

Recognition on Tour web site and in marketing material including media releases plus the good feeling that comes from supporting local arts, culture and youth!

Funds raised through the Tour will provide Trails & Vistas signature youth art hikes for more than 300 third grade students from Truckee, North Lake and Incline Village as well as support Trails & Vistas operations.

 

 

Keywords Are It!

Published by Christina on January 3rd, 2014, in Career Advice, Case Studies, General, Grammar, Social Media

I absolutely love this piece by Titus Hoskins, Hostway  Web Resources or http://www.hostway.com

Seven Powerful and Useful Keyword Marketing Tools

By Titus Hoskins

After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google.

And that statement has to be refined even further, it’s all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all important first page of SERPs since your keyword rankings can make or break your online marketing.

If you’re targeting extremely competitive and profitable keywords you will have your work cut out for you; unless you have tons of money to buy your way (links) into the top spots, expect to spend months if not years, getting to those top listings. Google has frowned upon link buying and has taken steps to fight it, but this practice is still widespread throughout the Web.

Most beginning and honest Webmasters want to take the proper route and earn those top rankings by providing good quality content that Web users will actually find helpful and useful. They build those links the natural way by offering viral link bait in the form of videos, ebooks, articles, reports… all branded with backlinks to their sites.

Gradually over time, these links will build up and your keyword rankings will go up in the search engines. People will find your content and bookmark it in all the social bookmark sites like Digg, Facebook, MySpace… and your rankings will climb even faster.

However, since keyword marketing has become extremely competitive, you do need a little help with achieving those top rankings. Over the years I have tested and used many keyword tools and I have listed some of the best ones below. (Just Google to find links to these tools and programs.)

1. Internet Success Spider

One of the first keyword tools I ever used was The Internet Success Spider by Neil Shearing which is now free. The Spider is a very simple, yet powerful keyword tool because it shows you the major players in your keyword niche. It slowly works in the background to give you valuable information on your keywords. I realized very quickly, with marketing (like most things in life) that information is what separates the losers from the winners.

2. Keyword Elite

Later, I tried and am still using Keyword Elite by Brad Callen, it remains one of the best keyword research tools on the market. I can directly link many of my keyword successes to my early use of this tool.

Brad Callen simply creates some of the best marketing tools for online Webmasters and marketers. KE is no exception. It will do some very comprehensive keyword research for you and let you easily arrange that information. Keyword Elite has earned a well deserved reputation as a very useful marketing tool.

3. Brainstorm It — Site Build It

Another, perhaps even more powerful keyword tool is Brainstorm It! which is offered through the Site Build It marketing/hosting system run by Ken Evoy. This is a powerful keyword analyzer and finder, which is now in its third version.

SBI run by Ken Evoy creates many tools for Webmasters, and Brainstorm It, Version 3 is simply one of the best. This keyword tool will do both vertical and lateral keyword research to give the most comprehensive array of information for your marketing online. Only negative, you only get so many Wordtracker credits and you have to pay extra when those run out. Actually, Wordtracker should be at the top of any keyword tool list, but I have mainly used it in conjunction with other programs like Brainstorm It.

4. Google Keyword Tool

Then again, there is Google’s own keyword system run through its AdWords program. Like everything Google does, this keyword tool can be very helpful especially for the novice online marketer.

5. MSN Commercial Intention Of Keywords

Not to be outdone, another helpful tool is Microsoft’s Online Commercial Intention tool, which tells the probability your chosen keyword has a commercial value to it.

6. SEOBook Online Keyword Tool

For very quick keyword references, I like using Aaron Wall’s keyword tool on his SEOBook site. It’s quick and gives very good stats for your chosen keywords.

7.SEOQuake

Still yet another SEO (sort of related to keywords) is the SeoQuake Toolbar, which you can run on Firefox. It will slow down your browser but it will cough up valuable information about your site and more importantly, it will give you valuable information on your competitors’ sites. One feature that I find very helpful is the SEM Rank and SEM Price, which tells you how much your Search Engine keyword traffic is worth.

Plus, you must not ignore your Web site stats and traffic logs for they can supply you with your most valuable keyword information regarding your site. Closely examine which keyword phrases are bringing in the traffic and/or sales. Develop these keywords with your marketing, especially any “long tail” keyword phrases visitors are using to find your site or products. These longer keyword phrases have proven to be the most profitable because many times consumers using these phrases already have their minds made up on what they’re going to buy.

Why Am I Using All These Keyword Tools?

Simply because obtaining and keeping top rankings for my chosen keywords is my livelihood. Unless I can keep that focused traffic coming from these keywords via the search engines; it’s game over. Therefore, I use all the tools and information I can gather in order to keep those keywords at the top.

Google is always changing, you really have to stay on your game if you want to keep your keywords at the top. It all boils down to producing quality content Web surfers need and want. The SEO pretty much takes care of itself as long as you keep promoting your keywords with good viral branded content like videos, articles, ebooks, PDF reports… and you must mix up your online link building to include links from such places as Facebook, Digg, Google Bookmarks, MySpace… I have always used the free “AddThis” button to all my important content and this has resulted in 100’s of free links that your visitors will build for you!

I also believe you have to be careful when using viral articles to vary your anchor text (clickable part of a link) so that you don’t have the same keyword phrase repeated hundreds of times across the Web. Just use different versions of your keyword phrase and if you can, get those keyword links in the body of the article, as near to the top of the page as you can. This will make your link building look much more natural in the eyes of the search engines, especially Google.

Overall, you must have hundreds, if not thousands of keywords that you’re targeting with your marketing. You must constantly keep building links for those keywords from related sites on the Web. Sometimes it is helpful to truly view your keywords as organic, something that keeps growing naturally on its own. But you must first build a solid foundation with good quality content and then keep nurturing those keywords with good quality link bait so that others will bookmark, recommend and link to your keyword content.

Over the years, if there is anything I have learned about keywords which always holds true, it is this: you must be persistent. You must keep at it–building links, building content– it will usually take months, if not years, to get those top rankings for very competitive keywords, and it will take some further work to consistently keep those keywords in the top positions. But you will quickly learn keywords are well worth it since they can easily make or break your marketing.

About The Author

The author is a full-time online marketer who has numerous Web sites. For the latest Web marketing tools try: BizwareMagic.com. If you liked the article above, why not try this Free 7 Day Marketing Course here: http://www.marketingtoolguide.com.

OTHER RESOURCES
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Minority Report Advertising IS Right Around the Corner

Published by Christina on January 2nd, 2014, in Career Advice, General, Social Media, Startups

This article was drafted in March of 2010, now we’re in January of 2014 and we’re hardly ever using the word advertising anymore – at least in the true sense of its origination. Now we use keywords such as social media and sponsored media. Speaking of, the keyword machine has exploded and I suspect is now close to self imploding.  I will share more on that tomorrow.  Now, please take a trip down memory lane with me today, as we look back, it’s important to also look forward. I’ll see you back @ sunshinetahoe.com tomorrow (Friday) and give you a little more food for thought.

March 2011 -During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.”  This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch and Wii.

I must admit, he’s right. LED screens are everywhere, selling products and promoting restaurants. Even the local museums display dark booths that once held cashiers, only to be replaced by computer kiosks.  The technology is so vast that you need a user’s manual to navigate the toilet (no joke).

Now, according to a recent CNN Japan story, “Ads that Watch You” advertising is on the move – once again.  Imagine stopping to take a look at an advertisement, all the while the advertisement is looking at you.  The following is from a CNN Japan transcript:

“Here is how this works. When you walk up to the ad, a camera captures your image. The computer figures out if you are a man or a woman and your age. Meanwhile, an age and gender-specific ad rolls. This shows that I’m in my 30s and I like seasonal pasta. The computer then determines how interested you are, how long you will stay. That data is then recorded for the company. NEC engineer Junko Amagai says the facial recognition technology is accurate to within 10 years of your actual age, and the next-gen system they are testing out is even more age accurate.”  CNN Business 360

It sounds as though we can expect testing to begin in the United States this spring. As a marketer, I suspect this new technology will continue to reinvent modern media. As an individual, I can only hope Christian Dior will not ‘guess’ my age to be older. Hopefully the techie’s behind the beta’s will remember the old saying, “You never get a second chance to make a first impression.”

 

PRSSA Conference Recap

Published by Christina on November 6th, 2013, in Startups

It’s hard to believe the PRSSA conference is over. Months of planning, preparations, fundraisers and anticipation occurred for those fabulous 5 days. It took me a few days after returning home to process everything I learned, everyone I met and the great impression the Nevada chapter left. There were so many great speakers and information packed in such a short time frame.

Some of the accomplished speakers at the conference were Mary Henige from General Motors, Christopher Brown from Stanford Children’s Hospital, Brian Solis from Altimeter Group, and Rae Bazzarre and Katherine McLane from Livestrong’s crisis communication team. Now you see why I needed a few days to fully comprehend everything?

One important thing I am taking away from this conference is the networking and relationships I’ve established. They’re professional and dependable relationships that have the possibilities of benefiting both parties and the organizations involved. I think networking and building trustworthy relationships is even more important in non-profit PR. These relationships can open doors to new connections, sponsors, and resources for non-profits. Mutually beneficial relationships can help a non-profit reach and exceed a set goal.

The conference also gave me a clear picture of where my skills learned in school can apply and helped me see different ways I can use them. I left the conference with a clear picture of the PR world, what it entails and what the options are with it., and I’m sure PR is the right choice for me!

Written by: Maura Connor

PRSSA National Conference – Talking About Passion

Published by Christina on October 28th, 2013, in Startups

This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was applicable for the world of marketing and public relations, but I feel it’s specifically applicable for the non-profit realm.

At Brains on Fire, Geno is the Word-of-Mouth Inspiration Officer. The Passion conversations explains how to get people to fall madly in love with what you do. Being passionate about your work plays a huge role in your success, how your employers, peers, and clients see you. Focus on why you’re doing this work, what you can create from your work, and spread your passion to other people. It’s human nature to share what we believe can help and benefit others, which is what non-profits strive for. Part of being passionate about your work is getting to know your employers, clients and employees. By getting to know who you’re working with, it makes the passion mutual so everyone can collaborate more strongly for an amazing end result.

As a marketing or public relations professional, credibility is essential for success, being passionate about your work will establish and improve your credibility. It helps assure your client that you will be passionate about their passion and complete the task to the best of your ability. After hearing Geno speak, I view passion in the non-profit world as a culture. People who work in non-profits need an environment they can thrive in, if this culture is based on passion, it will inspire and motivate those involved to exceed the set goal. After the beneficial sessions I’ve attended already, I’m looking forward to the sessions ahead and to see how it all wraps up!

Written by: Maura Connor

Sunshine’s New Addition

Published by Christina on October 23rd, 2013, in Startups

Hey everyone, my name is Maura Connor and I am the newest addition to Sunshine Tahoe. I have the wonderful opportunity of working with Christina until December. I’m excited to gain experience in the marketing and public relations fields and am even more excited to do so in the non-profit realm.

Being the new girl and all, I thought I could give a little background about myself. I am a senior at UNR and am graduating in December. I will graduate with a journalism degree with an emphasis in broadcast and public relations and a communications minor.  I am also involved with Nevada’s chapter of the Public Relations Student Society of America. I’ve been a member since 2012 and am currently serving as the vice president of fundraising. I will be at the PRSSA national convention so keep an eye out for some blog posts from me while I’m there!

I also work at Reno Media Group/Americom Broadcasting. I am a production, sales and promotions assistant.I moved to Reno in 2009 to attend UNR from Las Vegas. That’s right, I’m a Southern Nevada transplant and proud of it, Go Wolf Pack! When I am not working or in school I enjoy catching up with friends and family, swimming or snowboarding depending on the weather, and spending as much time as possible with my dog Henry who I absolutely adore.

Written by: Maura Connor

What will you do for your Country?

Published by Christina on October 7th, 2013, in Career Advice, Charitable Giving, General, Startups

My father never misses an opportunity to remind me of how truly fortunate I am to be an American. Now that I am a mother, I always remind my son. Yes, I fly my flag out front of our home, cheer on our stars and stripes and proudly carry my American passport.

This past week I visited a country where the people would do ANYTHING to enjoy the lifestyle we are able to lead as Americans. Once my fear of men with machine guns, sniffing dogs and people living in sheer horrific poverty subsided, all I wanted to do was help. Yes, help. If you’re reading this, you are someone I adore, respect, admire and appreciate and know you’ll want to help too.

As we continue to watch and wait for what might happen with our government, I encourage you to set aside your political frustrations and instead, make a difference. What can you and your family, friends and colleagues do to help this week? Prepare meals for meal kitchens and churches in the community? Donate clothing? Visit an elder to ensure they are warm, fed and clothed? Coordinate assistance in healthcare? Make donations to local programs to help our homeless? Go see a vet at the VA and lend an ear to someone who bravely put their life on the line for our stars and stripes.

Yes, we are the land of the free. Now, let’s show this world that we are truly the home of the brave.

I suspect you might recognize a few of these lyrics…

Sunset, Truckee California

“Oh, say can you see by the dawn’s early light
What so proudly we hailed at the twilight’s last gleaming?
Whose broad stripes and bright stars thru the perilous fight,
O’er the ramparts we watched were so gallantly streaming?
And the rocket’s red glare, the bombs bursting in air,
Gave proof through the night that our flag was still there.
Oh, say does that star-spangled banner yet wave
O’er the land of the free and the home of the brave…”

I’m sharing this message with incredible pride and great faith, as I know we are all here to step-up and lead. If you are feeling unsure as to “how” to help, pick up any history book, as my father always says, “The one certainty about history is that it always repeats itself.”

 

Edited by: Maura Connor

What is your Heart Stone?

Published by Christina on September 17th, 2013, in Career Advice, Case Studies, Recent Projects

What is your heart stone?

For the past seven years I have had the absolute pleasure of attending a very special event, Trails & Vistas. As an experienced marketer, I still have difficulty explaining the event. Those of you that have attended Trails & Vistas often say the same when you leave the trail, all you know is that you are encouraged to “let go” of daily life and “check-in” to nature.

This year’s journey included a special devotion to heart stones. Every attendee was invited to open a vessel, look at the heart shaped stone inside that’s settled in the sand. Then everyone looked even further as each heart had a very small colored stone inside. We were asked to remember the color of this tiny stone, close our eyes and hold the heart stone close to our own heart.

We all received different colors and for different reasons, none of which I can explain. As we closed our eyes and held our individual stone to our heart, the definition of the color of the stone was read aloud – the silence was deafening.

Purple means protection and purification, blue means mood uplifting, orange means courage and vitality, yellow means optimism, green means prosperity, pink means love and gentleness. As the colors continued to be read, I was surrounded by tears, smiles and a whirlwind of emotion. When my color was read aloud, I immediately knew it WAS the right stone for me and I’m confident I wasn’t alone.

As we proceeded, I was excited and exhilarated and I couldn’t wait to share the color of my stone to my husband. When we shared our different colors and their individual meaning, they each made perfect sense in our life as it is today.

I wouldn’t say it changed me or even made me a different person, quite honestly, it was the contrary. The experience reminded me of exactly who I am, and I intend to stay like this.

Please remember, all well-intended efforts start from the heart… so why not allow them to end with your heart as well?

edited by: Maura Connor

Trails & Vistas 10 Year Anniversary Hikes and Concert / Another Sell Out!

Published by Christina on August 16th, 2013, in Charitable Giving, General, Recent Projects

ONE OF A KIND ART EXPERIENCE IN NATURE ONCE AGAIN A TREMENDOUS SUCCESS

Trails and Vistas 2012 "The Dreaming Tree" InnerRhythms Dancers, photo by Scott Thompson

Award winning artists from all over the country performed during Trails & Vistas 10th anniversary art hikes which feature live music, original dance performances, poetry, storytelling, sculpture and painting on the Pacific Crest Trail (PCT) near Truckee and Lake Tahoe Sept. 7 and 8, 2013.

Adults and children had the opportunity to experience art in nature like never before in the Tahoe National Forest during the Trails & Vistas “Reflections” themed art hikes. More than 30 participating artists including celebrated musicians, extraordinary dancers, published poets, singers and visual artists performed aside stunning alpine lakes and next to a cathedral of pines with breathtaking vistas as a backdrop during the three hour long guided hikes. This year’s artists came from as far away as Boston and the San Francisco Bay area and from neighboring Reno, NV, Grass Valley, Truckee and Lake Tahoe.

THE ART HIKE EXPERIENCE

Every year Trails & Vista’s invites you to slow down, breathe deeply and experience the pure bliss of nearly three hours immersed along an incredible section of the Sierra Nevada. A trained guide will lead the way, stopping at a dozen points along the trail where Trails & Vistas’ featured artists perform original work. These artists range from modern dance to ancient songs, from percussion to strings. Along the way unique art pieces will delight the senses,  each step offers an opportunity to become more relaxed and inspired.

“We are very excited to bring a depth of talent in dance, art and music from around the world to this magical trail with alpine lakes and glacier boulders,” says Nancy Tieken Lopez, executive and co artistic director of Trails and Vistas. “We have asked a number of artists to return to help us honor the past and celebrate our 10th year anniversary.”

Lopez began creating art hikes while earning her Masters of Fine Arts degree from San Jose State University over fifteen years ago. ”My art is about connection – to a place, to the earth, to people’s lives,” shares Lopez who works closely with choreographer Elizabeth Archer to create the memorable interactive art hikes in the Lake Tahoe and Truckee region.

Art hikes take place every year after Labor Day weekend with sales starting on Earth Day, April 22. Specialty hikes include family hikes, meditative hikes for adults seeking an especially quiet and spiritual connection and leisurely hikes for people seeking a much slower pace.  Over the past ten years, the annual event has consistently sold out, so advance ticket purchase is highly recommended!

10th ANNIVERSARY CONCERT

Saturday, Sept. 7, the public was invited to Trails & Vistas evening concert, a celebration of world music and original performance art at the Truckee Amphitheatre at 6 p.m. The opening act by Ann Licater, an award-winning flutist, enticed the crowd with a variety of flutes and tunes that enchanted the crowd. Acclaimed dancers from Inner Rhythms Dance Theatre and renown muralist Susie Alexander were also featured during the energy packed concert. Performances by 18-string acoustic double-neck guitarist Ian Ethan Case from Massachusetts, Taiko Tsurunokai, a Japanese drum group based in Reno, NV and the forty-piece San Jose State University Symphony Orchestra stole the show.

ABOUT TRAILS & VISTAS

Trails & Vistas is a nonprofit organization that seeks to create art experiences in nature that inspire environmental awareness.Trails & Vistas’ annual art hikes are a collaborative effort led by Founder/Artistic Director Nancy Tieken Lopez and Co-Director Elizabeth Archer. Vital support comes from volunteers and regional organizations including the Truckee Donner Land Trust, InnerRhythms Dance Theatre and the KidZone Children’s Museum. The first art hike was created as Tieken-Lopez’ thesis project in 1994. After moving to Truckee, she expanded the art hikes to form Trails & Vistas with Elizabeth Archer and InnerRhythms. Trails & Vistas hikers have experienced art in nature in Gregory Creek Canyon, Azalea Lake, Donner Ski Ranch, Tahoe Donne, Squaw Valley, Shirley Canyon, Spooner Lake and Summit Lake.

Edited by: Maura