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Ready for the Pitch? Or Just Another Press Release?

Published by Christina on December 4th, 2014, in Career Advice, Case Studies, General, Grammar, Social Media, Startups

I stumbled upon this article a few days ago and it resonated with me on so many levels. I hope you feel the same after reading. I’m astounded that when it comes to PR we are still plugging away utilizing old school tactics. Guess what, they work – as long as you work also.

Kate Finley is going to give you a few tips and I will add my two cents by stating that if your intent is to obtain more positive press coverage in 2015, be sure to print this blog and put it on display in your office. To boot, visit another blog from a hip new agency in my hometown http://theabbiagency.com/top-5-tips-writing-perfect-press-release/ and check out their top five tips to writing a press release (beware, you may crave a cupcake after you absorb the sample press release). The synergy between the two is astounding!

One last thought, don’t worry if you’ve already made a few mistakes, we all do. I was guilty of one myself this past fall. Buck-up, take responsibility for your efforts, strive to reach a new level within your media relationships and don’t fret about the past. What’s done is done. Onward.

Kate Finley is founder and CEO of Belle Communications, an integrated communications agency in Columbus, Ohio specializing in PR, social media and content marketing for food, restaurant and startup brands. A version of this article originally appeared on Muck Rack, a service that enables you to find journalists by searching their bios, tweets and articles, and pitch them to get more press.

11 reasons why journalists don’t reply to your pitches

Don’t automatically blame the arrogant reporter for ignoring your pitch. Instead, assume the problem lies on your end. You might be surprised at the ROI of your attitude change.
By Kate Finley | Posted: December 2, 2014
No matter how long you’ve been in PR, there are times when you feel like you pitch into an abyss of silence and rejection. The lack of replies causes you to feel insecure. You question your ability to get coverage for your client.The good news: The lack of a reply almost never means a journalist hates you. Take that off your list. Often no response simply calls for assessing your pitch and making needed adjustments. 

To increase your odds of a reply, use this list of often-overlooked mistakes:

1. You have the wrong contact. Even if you worked with the journalist recently, she could be on vacation. Her publication could have shifted coverage or moved to a different outlet. Her job in her media outlet could have changed. Even after you consult Muck Rack, it’s better to be sure before you send that pitch. Call the receptionist or newsroom to ask if so-and-so is still the correct contact for what you’re pitching. Warning: Don’t ask for “the person who covers news.” You may get stuck with a gatekeeper who promises you he’ll “pass your information on,” i.e., a dead end.

2. You didn’t research. It’s essential to conduct due diligence before pitching a story. I can’t tell you how many pitches I’ve gotten that had nothing to do with our business blog. Warning: Great writing won’t save your pitch if it goes to the wrong inbox.

3. Your pitch is too long. Journalists are very busy. For every relevant pitch they receive, dozens or hundreds of pitches miss the mark and get deleted. Get to the point right away by answering these questions: Is my news tailored to this outlet and its editorial preferences? Is my news unique and interesting? Is my news time-sensitive? Does it have a clear call to action?

4. Your email subject line was misleading or uninteresting. Keep your subject line short enough for mobile. Capture attention right away and don’t mislead. Warning: If you try to use trickery like adding “Re:” or “Fwd:” before your subject line, you risk being pegged as a spammer. You can count on that journalist promptly deleting your emails.

5. You didn’t offer a compelling story. Just because you’ve been asked to “place” a news release doesn’t mean journalists want to cover it. Home in on the story. Humanize your pitch as much as possible. Consider moving beyond the simple facts. Propose potential story ideas.

6. You didn’t create a sense of urgency. This seems basic, but it’s very easy to forget a call-to-action (CTA) in your pitch. You don’t just want the journalist to consider it. Get the idea across that this pitch is on a time-sensitive event or issue. It’s important for her to consider it now.

7. You waited too long to follow up. This trips pitchers often. Don’t wait weeks to follow up. Send your pitch; wait a few days to re-pitch; be sure to add value with each contact. Warning: If you wait too long, your pitch will be forgotten. You’ll have missed a prime opportunity.

8. You didn’t follow up. I’ve heard reporters say that if you don’t get a reply, they’re not interested and there’s no need to follow up. My experience has been quite different. Journalists are busy. Pitches rarely get picked up on the first contact and follow-up is necessary in most cases. If your research has convinced you your idea is a perfect fit, follow up. Be ready to explain WHY.

9. You didn’t allow enough lead-time. It’s November and you have a fabulous New Year’s idea for a national publication. Even better, you see a perfect opportunity in the publication’s editorial calendar. The problem? Lead-time. Particularly when you work with national media, allow four to six months. Check editorial close dates before you pitch. If you pitched without enough lead-time, point out the error in your follow-up email and offer an idea for months later.

10. You pitched like you were selling something. I see this often; it still makes me angry. PR is not advertising. Your pitch must be descriptive, compelling and persuasive, not pushy, self-promotional or obnoxious. Your pitch should be about the reporter and her publication’s needs, not your own.

11. The reporter just isn’t interested in your story . This item is last on my list intentionally. In my experience, if you craft a well-researched, tailored pitch and follow the above steps, you’ll get a reply.

It may not be the reply you hoped for. Often you’ll get a quick reply thanking you for your idea and explaining that it can’t be covered now, but they will keep you in mind. It’s still a no but it’s a reply, which allows you some closure.

A good pitch is a pitch treated as a piece of art created for the journalist you contact. It should inspire an appreciative response, even if she doesn’t cover your story. Pitches like these result in positive, high-quality, mutually beneficial relationships with journalists.

 

Truckee’s 2014 Historical Haunted Tour is a Wrap – Five Years of Phenomenal Success

Published by Christina on October 24th, 2014, in Charitable Giving, General, Recent Projects

Truckee’s Infamous Historical Haunted Tour Hosted Over 450 Guests

Trails and Vistas, Sunshine Tahoe, Truckee residents and attendees from near and far enjoyed another sell-out event – this year to a global audience. A gracious thank you to our volunteers, sponsors and donors the ensure the success of this fundraiser. More details to follow, in the meantime please mark your calendar for Wednesday, July 1, 2015 and book your tickets early at our website, Truckee History Tour.

Truckee's Historical Haunted Tour Longest Running Sponsor, Squeeze In, Enjoying a Night on the Town

Don’t Miss Truckee’s 2014 Historical Haunted Tour

Published by Christina on October 2nd, 2014, in Charitable Giving, General, Recent Projects, Startups

Thursday, Oct. 16 and Friday, Oct. 17

$40 | Tours every 15 minutes starting at 4:30 p.m. and last approximately one hour and 45 minutes.

The Weekly Magazine, by Nicole Cheslock

During Truckee’s heyday, murders were not uncommon. Though the spirits that still roam the streets are not all suffering souls, there are a few restless phantoms of the night. In years past, they’ve been known to creep up from behind when least expected.

Designed to tap your senses and satiate your desire for fun, Truckee’s Historical Haunted Tour is a fundraiser for Trails & Vistas, a nonprofit organization that sponsors fieldtrips for third grade students and produces an annual September art hike that incorporates music, art and dance.

The action begins at Moody’s
If you’re lucky enough to score tickets for this adults-only event that usually sells out, you are in for a treat with captivating skits inspired by legends of yore at seven featured haunts that are all within walking distance of Moody’s Bistro, Bar and Beats.

Saddle up to the bar at Moody’s and keep your eyes wide open for the Lady in Red. Deceased at the hands of her husband, she frequents the bar every now and then and you just might catch a glimpse of her.

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“After a one-year hiatus, this year’s highly anticipated performances will take place in new featured haunts including Bluestone Jewelry, LaGalleria and Tahoe Oil and Spice, while returning to previous favorites including BeSpoke, Masonic Lodge 200, The Truckee Hotel and The Railroad Depot,” shares event producer Christina Stoever-Young of Sunshine Tahoe, a business designed to enhance partnerships, strengthen exposure and inspire creativity.

With a creative flair based on, but not necessarily deeply rooted in, fact, characters and historic tales come to life through songs, dances and entertaining dialogue. People from as far away as Connecticut, Florida, Minnesota, Nebraska, South Dakota and Arizona join Nevada and California residents for a rip-roaring good time in Truckee.

“I’ve never thought of Truckee as a historical exclamation point. However, the tour was enlightening, engaging and entertaining,” shared Mary Taitano, a Reno resident. “This quaint little town harbors family histories that would widen even the most unenthused eyes. Who knew Truckee had as sordid a past as the rest of us?”

Expect to weave in and out of historic sites as this year’s theme, guarded by only those who need to know, links the saloons, stories and brothels of yesteryear. Truckee, past and present, is tied to the tracks laid through town so long ago. Some things haven’t changed – rents were outrageous, one saloon paying a rental of $500 a month nearly 100 ago, and for many, money was plentiful.

After all, Truckee attracted those looking for a good time and was known all over the West for a bustling lumber industry, transcontinental railroad, icehouses and red light district.

100214-Haunted_8443

“There would be many years of work for hardworking lumber, ice and railroad workers – who made more than enough cash to enjoy town employing the ladies of the night … It is said you can still hear headboards going ‘Ji-boom, Ji-boom, Ji-boom,’ ” shares one of the guides from the tour’s script.

Though fires swept through buildings, the flames did not keep rowdy folks away. All species of vice flourished back in the day.

The lawlessness gave birth to the “601,” an organization formed to purge undesirables. Members of the 601 would sometimes break prisoners out of jail to bring them to Hooligan Rock where they would threaten the criminals, sometimes even tar and feathering their victims, before pushing them out of town.

What, you wonder, does 601 stand for? Six feet under, zero tolerances and one bullet. Chances are high you will hear their gunshots on Oct. 16 and 17.

100214-Haunted_8063

Drop the kids off
The KidZone Museum is offering a Not So Haunted Night at the Museum from 5:30 to 8:30 p.m. on Oct. 17 offering childcare with pizza, art and activities for ages 3 to 6. The cost is $30 per child and $25 per child for Tour attendees. Additional siblings are $10 each. Kids are encouraged to come in costume. To make a reservation, call (530) 587-5437.

Background
The Historical Haunted Tour began as a three-year experiment by Sunshine Tahoe to celebrate Truckee’s historic gems while raising funds for worthy causes. The event quickly became a sensation, selling out and attracting a waitlist list every year since inception.

“The Tour is a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists. And, we’ve raised more than $31,000 over the years,” explains Stoever-Young, who attributes the success to the world-class acting talent, generous volunteers and business sponsors.

Moody’s doors are open for business. Join the cast of characters on the nights of the infamous Historical Haunted Tour. I dare you.

For more information or to get your tickets while there’s still time, visit truckeehistorytour.org. Tickets include a complimentary glass of wine from Moody’s and a keepsake and gift certificate to Squeeze In. For a video on the tour, visit vimeo.com/105266757.

 

101.5 Truckee Tahoe Radio / Art Obsessions / Atypical Design / Bespoke / Cabona’s / Cedar House Sport Hotel / Coffeebar Truckee / KidZone Museum / Mobo Law Firm / Moody’s Bistro Bar & Beats / Moonshine Ink / Mountain Home Center / NC Communications / Past Time Club / Riverside Studios / River Street Inn / Sierra Sun / Spin Games / Squeeze In / Sunshine Tahoe / Tahoe TV / The Pour House / The Richardson House / The Truckee Hotel / The Weekly / Trails and Vistas / Truckee Donner Chamber of Commerce / Truckee Barbershop Quartet / Truckee Donner Historical Society / Truckee Masonic Lodge 200 / Truckee Old Jail Museum / Truckee Regulators

 

 

Here’s How a Thank You Goes a Long Way

Published by Christina on September 24th, 2014, in Career Advice, Case Studies, Charitable Giving, General

Would you like to be a gracious recipient of funds, support and camaraderie? Take a tip from Shannon Skarrit, Director of Membership & Outreach for the Tahoe Rim Trail Association.

After a great celebration at Coffeebar on Monday, Sept. 22 (see prior post) – I, along with a few others, received the following notes the following day:

Hello Everyone,

I can’t say THANK YOU enough for all of your help yesterday as we hosted the 33 Year Celebration event at Coffeebar. Working with you all made the event go so smooth, fun and successful! I’ve received some great emails from people who attended last night expressing their thanks for such a great event! I have YOU to thank! You all had great attitudes and came ready to pitch in and help wherever you were needed. Special events can often times be stressful, but I must say that yesterday I didn’t feel any stress because I knew I could count on each one of you. No matter the challenge, you stepped up to it! So, thank you for all you do and WHO you are!

I hope you all had a fun night as well and were able to catch up with old and new friends! I hope to see many of you at our Annual Meeting on October 8 where we’ll celebrate together again!

My deepest gratitude & thanks,

Shannon

Nevada 150 Official Event

Nevada 150 Official Event, Monday, September 22 @ 4:30 Coffeebar Reno

 

Greg & Christina,

Thank you again for a wonderful evening last night. Greg, your staff were delightful to work with and were such gracious hosts! We had over 60 of our top volunteers, donors and partners join us for this fun celebration and your venue was ideal for such an occasion.Thank you as well for the donated gift cards and coffee for our thank you bags!

And thank you Christina for helping us expand our presence in the Reno area! I think this event was perfect for our Reno donors, partners and sponsors-right in their neighborhood. I was blown away by the 60 people who came and enjoyed a fun evening with us who were also so enthusiastic about the TRTA. This event truly brought old and new friends/partners together. Thank you!

With gratitude,

Shannon

 

Coffeebar Supports the Tahoe Rim Trail Challenge

 

Tahoe Rim Trail Association Salutes Tahoe Rim Trail Challenge Sponsors at Official Nevada Sesquicentennial Anniversary Celebration

Published by Christina on September 16th, 2014, in Case Studies, Charitable Giving, General, Recent Projects, Social Media

Coffeebar Reno and Sunshine Tahoe are pleased to host this celebration for the Tahoe Rim Trail Association (TRTA), their Trail Challengers and the sponsors that have helped to ensure the success of this new and rewarding program.  

Nevada 150 Official Event

Nevada 150 Official Event, Monday, September 22 @ 4:30 Coffeebar Reno

This year over 2,300 miles were traveled by the 452 Trail Challenge members on the 165-mile Tahoe Rim Trail. Sixteen sponsors helped make the Tahoe Rim Trail Challenge possible these past two years, and on Monday, September 22, 2014 these sponsors will be celebrated as well as the thirty-third anniversary of the Tahoe Rim Trail Association (TRTA). Members, sponsors and those interested in learning more about the TRTA are invited to join us for this fun evening.

The Tahoe Rim Trail Association in partnership with Sunshine Tahoe and Coffeebar, are hosting a night to honor supporters, showcase a historical display of the thirty-three year history of the Tahoe Rim Trail and the Association that made it happen, and share a brief state of the trail address. This celebration, which is also an official event of the Nevada Sesquicentennial Anniversary Celebration, will be held Sept. 22 at Coffeebar Reno, 682 Mount Rose St., Reno at 4:30 – 7:30 p.m. with light food and drinks. Please RSVP today, as we want to make sure you are in the loop and able to enjoy all that the party has to offer. Register Now.

The Tahoe Trail Rim Challenge is a family-friendly outdoor adventure which encourages enthusiasts of all levels to get out and enjoy the lush beauty of the Tahoe Rim Trail while supporting the maintenance of the trail through membership. Participants who join will receive special web access to download select maps and hike descriptions which lead to special places along the Tahoe Rim Trail. The program welcomes hikers, bikers, equestrians, individuals, families, teams, hiking groups and corporations who want to get outdoors and help sustain the trail. The cost to join is $55 for individuals and $85 for families (includes 2 participants). Team rates are also available. Existing TRTA members and additional family members can enroll for only $20. In addition to the special maps and hikes participants will receive online web features for tracking and sharing their challenge, a sporty tech T-shirt, invitations to special Where’s McLeod? Giveaway Days and a one-year TRTA membership.

Tahoe Rim Trail

ABOUT THE TAHOE RIM TRAIL ASSOCIATION (TRTA)

Established in 1981, the Tahoe Rim Trail Association is a membership-supported organization that maintains, enhances and promotes the Tahoe Rim Trail, a trail like no other™ The 165-mile,single-track trail is open to hikers, equestrians, and mountain bikers. The trail encompasses the ridge tops of the Lake Tahoe Basin, crossing six counties, and two states. The Tahoe Rim Trail overlaps with approximately fifty miles of the Pacific Crest National Scenic Trail.  Programs offered include in-depth backcountry skills trainings, hiking programs and rewarding volunteer opportunities. The TRTA annually recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org to learn more or contact TRTA’s Shannon Skarritt, shannons@tahoerimtrail.org, (775) 298-4490.

2014 Trail Challenge Sponsors – We Salute You

CA Technologies, KPS|3, REI, NV Energy, KOLO 8 News Now, Squeeze In (Reno, Sparks & Truckee), North American Embroidery, Coffeebar Reno & Truckee, Desert Research Institute DRI, Nicole Cheslock Communications, Tahoe Mountain Sports, YESCO Outdoor Media, Spin Games, Hometown Health, Tahoe Trail Bar

 

 

KOLO 8 News Now Took the Reigns for the Tahoe Rim Trail Challenge on Saturday, Aug. 23

Published by Christina on August 22nd, 2014, in Case Studies, Charitable Giving, General, Recent Projects

KOLO 8 NEWS NOW ON THE TAHOE RIM TRAIL

Where’s McLeod? Giveaway Day

Your favorite news team hits the trail with you!

The Tahoe Rim Trail Association’s next, Where’s McLeod? Giveaway Day” made headlines with KOLO 8 News Now!

Doug Tepe, KOLO Eight News Now and "Red" Petra Keller's Tahoe Rim Trail Token Horse

Reno’s regional news station has stepped up to this year’s challenge and enjoyed the trail with their news crew and Trail Challengers alike! On Saturday, Aug 23 KOLO 8 News Now was on the trail ready to catch Trail Challengers in action!

Those that found McLeod on the trail and received a cool Tahoe Rim Trail Trail Challenge tech hat from KOLO 8.

2014 TAHOE RIM TRAIL CHALLENGE
There’s still time to join the 2014 Tahoe Rim Trail Challenge. Participants have until December 31, 2014 to explore six pristine locations selected as part of the 2014 Tahoe Rim Trail Challenge. Upon registration, Trail Challenge members will receive direct access to 6 downloadable maps and hike descriptions as well as a one-year membership to the TRTA. Members will also receive a Tahoe Rim Trail Challenge tech T-shirt which will help spread awareness about the Tahoe Rim Trail. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Discounted team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.
The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO8 News Now, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media, Spin Games and Tahoe Mountain Sports.

 

Squeeze In Hosts Successful Tahoe Rim Trail Challenge Giveaway Day

Published by Christina on July 7th, 2014, in Career Advice, Case Studies, Charitable Giving, General, Recent Projects

On Saturday, July 12 Squeeze In Hosted the Tahoe Rim Trail Assn.

Trail Challenge @ Tahoe Rim Trail Carson Pass / Showers Lake

I’m pleased to announced Squeeze In celebrated their second annual Tahoe Rim Trail Association (TRTA) Trail Challenge Giveaway. Three generations of the Squeeze In family were on the trail Saturday, July 12 as part of “Where’s McLeod Giveaway Day?”. Did you attend? If so, load up those photos. If you weren’t on the trail that day and eager to know what you missed? A generous complimentary breakfast certificate for each and every one of our Trail Challengers.

Not yet a member? Not to worry. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.  My two cents, register now and don’t miss out on our next giveaway day.

As per usual, the trail always provides a surprise. From a hunt for McLeod to a beautiful horse and a who lot of smiles – who wouldn’t want to miss out on so much fun?

The 2nd Annual Tahoe Rim Trail Challenge continues to build momentum as over 350 hikers, bikers and equestrians and five large Reno-Tahoe base corporations engage their employees in the 2014 Tahoe Rim Trail Challenge. The program, now in its second year, has inspired both novice and seasoned trail users from the Reno-Tahoe, Sacramento and Bay areas to begin tackling small sections of the Tahoe Rim Trails through six single day hikes along the 165-mile Tahoe Rim Trail. Participants socialize by sharing their on-the-trail experiences, trail stories, pictures and blogging on the interactive, Tahoe Rim Trail Community; an online social media platform which is part of the Tahoe Rim Trail Association’s (TRTA) website.

Can’t make it to this giveaway day, don’t worry – there’s more.  Along with quite a few special surprises from our fantastic sponsors.

  • Saturday, July 19 – –Site #1
  • Saturday, August 9 – Site #3
  • Saturday, August 23 – Site #5
  • Saturday, September 13- Site #2
  • Saturday, September 27 – Site #1

    Please Practice Leave No Trace

    • Plan Ahead and Prepare
    • Travel and Camp on Durable Surfaces
    • Dispose of Waste Properly

    Trailhead & Parking

    • $5 Parking Fee per vehicle
    • Trailhead kiosk
    • Restroom Facilities
    • Bear safe trash receptacles

    Pet Friendly Notes

    Please keep your dog on a leash within the developed facilities, including the day use areas and trailheads. Please pickup or bury your pet’s waste as you would your own.

    Seasons Accessible

    Trail and parking lot are open all year. Note that the facilities are seasonal.

    For Current Trail Conditions please visit: http://tahoerimtrail.org and click on the icon.

    Be Considerate of Other Visitors

    • Respect other visitors and protect the quality of their experience.
    • Be courteous. Yield to other users on the trail.
    • Step to the downhill side of the trail when encountering pack stock.
    • Take breaks to the side of trail and allow other visitors to pass
    • Let nature’s sounds prevail. Avoid loud voices and noises.
    • Leave What You Find
    • Minimize Campfire Impacts
    • Respect Wildlife
    • Be Considerate of Other Visitors

    The Tahoe Rim Trail Association is a proud Non-Profit Organization Member of Leave No Trace.

    The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO 8, Reno Gazette Journal, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media and Tahoe Mountain Sports.

    # # #

    ABOUT THE TAHOE RIM TRAIL ASSOCIATION (TRTA)

    Established in 1981, TRTA is a membership-supported organization that maintains and enhances the Tahoe Rim Trail, a trail like no other™. TRTA exists to practice and inspire stewardship, promote access to the beauty of the Lake Tahoe region and sustain the Tahoe Rim Trail system. This mission is accomplished through two overarching programs: Trail Operations and Trail Use. Both programs offer in-depth trainings and rewarding volunteer opportunities. TRTA recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours annually to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org.

     

     

     

    SAVE MONDAY SEPT. 22 AND CELEBRATE THE TAHOE RIM TRAIL

    Published by Christina on June 18th, 2014, in Career Advice, Case Studies, Charitable Giving, General, Recent Projects, Social Media

    On Monday, September 22 at Coffeebar Reno the Tahoe Rim Trail Association will celebrate 33 years of Tahoe Rim Trail Stewardship

    Nevada 150 Official Event

     

    Official Nevada 150 Event, Celebrating 33 years of the Tahoe Rim Trail

    Recognized as an “Official Event” as a part of Nevada’s Sesquicentennial Celebration, Sunshine Tahoe and Coffeebar Reno are hosting a party in honor of the Tahoe Rim Trail Associations volunteers, donors, sponsors, supporters and Trail Challengers. The semi-private event is slated for Monday, September 22 @ Coffeebar Reno from 4:30 p.m. – 7:30 p.m. Mingle with three decades of trail builders, maintainers, Trail Challenge sponsors.

    DO YOU LOVE A GOOD CHALLENGE?

    Are you ready to get outside?

    Enroll now for access to Tahoe’s Premiere trail program, the Tahoe Rim Trail Challenge. As a member you are going to enjoy endless adventures, suprising comraderei on the trail, an annual membership to the Tahoe Rim Trail Association (TRTA)  and a super cool t-shirt (literally, it’s a tech-t so it will keep you cool and the design is simply that – cool).

     

    Being a member is also a lovely gift for friends and family, come out on a sponsor giveaway day and we’ll take photos and provide a complimentary gift to you for being a part of a program. The Tahoe Rim Trail Challenge (TRTC) not only encourages a healthy lifestyle and safe terrain for outdoor adventures, this program helps sustain the Tahoe Rim Trail Association. Now entering its 33rd year, with government funding down close to 70%, this is a great opportunity for all of us to help take care of the Tahoe Rim Trail and have a great time while doing so.

    About the 2014 Tahoe Rim Trail Challenge
    We invite you to take on Tahoe’s next big challenge, and explore some of the best pieces the165-mile Tahoe Rim Trail has to offer!

    As part of the Tahoe Rim Trail Challenge, we have selected six premier destinations along the trail, which highlight something unique to Lake Tahoe: Amazing panoramic vistas, alpine lakes and creeks, wildflower-infused meadows, lush waterfalls, unique geology, rich history & much more! Depending upon the trail and season, you can hike, bike, and ride horseback, ski or snowshoe to complete each challenge site all in one year.

    New this year! Tahoe Rim Trail Challengers have the option of completing your challenge as either a Trail Blazer or Trail Explorer! Trail Blazers will head out and explore six short (2-6 miles) easy treks while our Trail Explorers are challenged with going the extra mile and can explore (6-12 miles) longer and moderate treks that take you further along the Tahoe Rim Trail!

    It’s all up to you and how much of a challenge you’re looking for this year. Completing any or all of the challenges makes you a 2014 Tahoe Rim Trail Challenge winner!

     

     

    TELL ME MORE

    Where’s McLeod? Giveaway Days

    Have you seen trail mascot, McLeod the Marmot along the Tahoe Rim Trail? This summer, he too, will be taking on the Tahoe Rim Trail Challenge and will make a special appearance at each of our six Where’s McLeod? Giveaway Days! Various Saturday’s this summer the TRTA and our sponsors will be with McLeod passing out cool surprises from our sponsors and cheering you on as you take on each of your six challenge treks. Grab your friends and family and see if you can find McLeod and get your picture taken with him. BE SURE TO WEAR YOUR TRTC T-SHIRT TO ALL GIVEAWAY DAYS!

    So, how does it work?

    1. To start, you will need to enroll in the Tahoe Rim Trail Challenge as an individual, family or a member of a team. (Team rates are available.)

    2. Once you enroll, click on Join the Tahoe Rim Trail Community at the upper left of this page to begin accessing the six maps and hike descriptions of the Tahoe Rim Trail Challenge and to start sharing your experiences and photos.

    3. Once you’ve Joined the Tahoe Rim Trail Community Once you’re logged in, you can then start sharing your experiences and photos or edit your profile.

    Quick Access for Tahoe Rim Trail Challengers:

    To easily access these features of the Tahoe Rim Trail Challenge, login to the Tahoe Rim Trail Community and click on any one of these links to access maps, track your challenge and to run team leader reports.

    Tahoe Rim Trail Challenge Highlights

    • Who: You and your friends, family, hiking parters, colleagues or go solo.  After all, it’s your adventure.
    • What:  Hike, bike or ride your horse to six premier destination chosen for the 2014 Tahoe Rim Trail Challenge
    • Where: Six day-hike locations varying in length from 2-12 miles which all lead you to spectacular views and sites located along the 165-mile Tahoe Rim Trail.
    • When: Anytime between January 1-December 31, 2014 (snowshoeing encouraged)
    • Cost:  $55 individual $85 family. $20 for current TRTA members and additional family members. Group rates available.

    What do I receive when join the 2014 Tahoe Rim Trail Challenge?

    • A 1-year Tahoe Rim Trail Association membership.
    • Tahoe Rim Trail Challenge tech t-shirt to sport while on the trail.
    • Access to members-only WebPages and features to download maps and hike descriptions.
    • A place to share your photos and use an online tracking system to record your challenge.
    • An opportunity to enhance your health and well being.
    • Meet new friends and trail enthusiasts.
    • All participants will receive special invitations to our on the trail Where’s McLeod? Giveaway Days this summer! Stay tuned!

     

     

     

    The TRTA would like to thank our 2014 Tahoe Rim Trail Challenge Sponsors for your wonderful support.

    PRESENTING SPONSORS

    RGJ logo160x121 NV Energy logo160x121 REI logo large jpeg

    CA Technologies Logo 160x121KPS3100x100

     

    MAJOR MEDIA SPONSOR

     

    GENEROUS PROGRAM SPONSORS

    Sunshine Tahoe200x100SqueezeIn150X100Nicole Cheslock200x100 Hometown HealthTahoe Trail Bar Logo150x100

    THOUGHTFUL IN-KIND SPONSORS

    Would you like to become a 2014 Tahoe Rim Trail Challenge Sponsor? Contact Shannon at the Tahoe Rim Trail Association at 775-298-4485 or info@tahoerimtrail.org for more information. Christina promises to spoil you rotten.

     

     

     

     

    A Toast and Taste of Summer, Thursday, June 5 @ 6:00 p.m. 2014

    Published by Christina on June 3rd, 2014, in Charitable Giving, General, Recent Projects

    A Tremendous Success!

    People living near and far gathered to celebrate unique wineries and microbreweries along with fine cuisine and specialty art in support of The Nevada Diabetes Association

    Sunshine Tahoe and the Tahoe Rim Trail Association (TRTA) were proud to have celebrated the special evening with The Nevada Diabetes Association.

    The popular event and showcased the latest and greatest summer gear as Scheels put on an impressive display. Thank you to the event participants that stopped by the Tahoe Rim Trail Association (TRTA) table, said hello, grabbed a hiking/biking map and joined the 2014 Tahoe Rim Trail Challenge. People loved the idea of such a healthy initiative for the entire family.

    Did you know?

    • The Nevada Diabetes association served over 2700 people in 2013 with local programs and services.
    • Program enrollment was up 68% from the previous year.
    • The Reno family support group has become so large that it had to be moved to the Terry Lee Wells Discovery Museum across the street for more room.
    • Received the Helmsley Charitable Trust Grant for being one of the best diabetes camps in the nation for the last several years.
    • Never tell a family that a child can not attend a camp because of financial reasons. we always find a way.
    • The NDA is run completely on private fundraising and grant sources and all funds raised stay in the community.
    • The NDA’s goal is to have a program for everyone affected by diabetes. Until there is a cure, we are here to help!
    For more information, please visit the Northern Nevada Diabetes Association.

    “MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

    Published by Christina on March 31st, 2014, in Recent Projects

    Sunshine Tahoe is delighted to serve as Summit Sponsor for this one-of-a-kind annual hike series.

    By Nicole Cheslock

    Experience dancers, visual artists and musicians during the three-hour art hikes at Spooner Lake in the Lake Tahoe Nevada State Park on Sept. 6 and 7, 2014 | Tickets on sale April 22, 2014 (Earth Day)

    TRAILS AND VISTAS PRESENTS TAHOE ART HIKES

    “MEADOWS TO MOUNTAINS – A CULTURAL JOURNEY”

    Described as magical, diverse and inspiring, Trails and Vistas’ Art Hikes blend art experiences with the beauty of being immersed in nature. This year’s guided art hikes will take place along an aspen lined trail at Spooner Lake in the Lake Tahoe Nevada State Park on Saturday, Sept. 6 and Sunday, Sept. 7.

    “The work of extraordinary artists combines with tremendous trail leaders and event volunteers in an inspiring setting to make Trails & Vistas’ Art Hikes a unique and treasured experience,” shares Nancy Lopez, Creative Director of Trails and Vistas, a non-profit organization based in Truckee, CA.

    “Meadows to Mountains – A cultural journey” will celebrate the environment through visual arts and nearly a dozen original performances during the first weekend in September. Featured artists, among others, include Scarlet Rivera, one of the world’s most prominent and versatile violinists and award-winning flutist Ann Licater. Santa Cruz-based SambaDá, a funk band dubbed the “the West Coast’s hottest Brazilian band” will also perform during the Sunday, Sept. 7 art hikes. Trails & Vistas collaborates with community partners including InnerRhythms Dance Theatre, KidZone Museum, For Goodness Sake, Arts in Wellness and Truckee Donner Land Trust. This year’s art hikes are co-hosted by Lake Tahoe Nevada State Parks.

    Advance sellouts have become the norm for Trails and Vistas. In addition to the art hikes, there will be an evening world music concert featuring prominent and celebrated musicians from near and far on Saturday, Sept. 6. The concert includes multiple acts and serves as a fundraiser for Trails and Vistas’ Art in Nature fieldtrips for more than three hundred third grade students. In addition to the general public, people who treasure the environment and the arts but may be unaccustomed to hiking at altitude are encouraged to experience music and dance at the world concert. For tickets and the most up to date concert details, visit trailsandvistas.org.

    After last year’s tenth anniversary art hikes and first ever world music concert, poet Barbara Tieken wrote, “It was like uncorking joy in a bottle as musicians and dancers took to the amphitheater stage and presented a magical review of all that is good and wonderfully uplifting about the creative experiences of life.”

    Tickets will go on sale April 22 and are expected to sell out early given the popularity of this year’s participating artists and beauty of Lake Tahoe in September,” adds Lopez.

    Spooner Lake, located at an elevation of 6,980 feet, is an easy drive from the Sacramento, Reno, Carson City, Truckee, Tahoe City and Incline Village. Tickets for the art hikes and concert will go on sale on Earth Day. The early bird art hike cost is $30 for adults and $10 for children (5 to 12 years old) when purchased by July 15. Beginning July 15, art hike admission goes up to $40 per adult and $15 per child. The Art Hikes are recommended for physically healthy hikers who are accustomed to hiking at high altitude for three hours. For tickets, visit www.trailsandvistas.org.

    ABOUT TRAILS & VISTAS

    Trails & Vistas is a 501 c 3 nonprofit organization that creates art experiences in nature to inspire environmental awareness. Trails & Vistas’ Art Hikes are a collaborative effort led by Founder / Artistic Director Nancy Tieken Lopez with Performance Director Elizabeth Archer and vital support from volunteers and regional organizations including the Truckee Donner Land Trust, InnerRhythms Dance Theatre, For Goodness Sake and the KidZone Children’s Museum. The first art hike was created as Tieken-Lopez’ thesis project in 1994. In addition to annual public art hikes, Trails & Vistas will also present an Art in Nature field trips for 300 local third grade students and second annual world music concert in 2014. Visit trailsandvistas.org for more information about the art hikes, concert, volunteer opportunities, and to view photos from past art hikes.